A custom cake caption
'Two-tier fondant cake for a first birthday, ordered three days ahead and collected from our G-11 Markaz counter. Send your theme and serving count by DM for a quote.'
Instagram marketing
We run Instagram for the G-11 Markaz businesses that sell on looks: bakeries taking custom cake orders, small cafés, and salons serving a mix of students and settled families. A portfolio grid of real work, daily Stories on what is fresh or free, highlights for menus and services, and fast replies to order and booking DMs.
On the Starter package, PKR 15,000 per month. Ad spend, if you run ads, is separate.
Why it fits
G-11 Markaz is busy enough to support many bakeries and salons, and their customers range from retired officers to renters in their first job. The younger half discovers and orders on Instagram: birthday cakes are chosen from photos days ahead, salon appointments are booked by DM. Older customers follow later, often through their children's phones. A bakery that shows its own custom cakes, order lead times and pickup details wins those orders from bakeries elsewhere in the western sectors. The same applies to salons showing real colour and threading work.
The work
Examples
Illustrative starting points, not results. The audit decides the real first move.
A custom cake caption
'Two-tier fondant cake for a first birthday, ordered three days ahead and collected from our G-11 Markaz counter. Send your theme and serving count by DM for a quote.'
A salon Story
'Two slots left this evening for blow-dry and threading at our G-11 Markaz salon. Reply with the time you want and we will hold it for an hour.'
By showing real cakes they have made, stating lead times and pickup details clearly, and replying to DMs quickly with the right questions. Families in G-11 and nearby sectors pick birthday cakes from photos, so a portfolio of your own work, organised by occasion, is what turns a scroll into an order.
A simple service menu with starting prices saves both sides time and suits G-11's price-aware customers. Bridal and colour work vary too much to list exactly, so we show those as 'from' prices or invite a consultation. Clear highlights mean far fewer DMs asking the same questions.
Pitfalls
The area
G-11 Markaz is one of the liveliest markets on the western side — cheap food, bakeries, mobile shops, banks, and enough student and hostel traffic to keep it open late. The sub-sectors mix owner-occupied houses with rented portions, so customers run from retired officers to people in their first job.
Markets and clusters
G-11 Markaz · Eateries clustered around the Markaz · Sub-sector shops across G-11/1 to G-11/4
Landmarks people search by
G-11 Markaz · Srinagar Highway · Golra Mor
Price
The Starter package covers the Reels, graphics, daily posting and profile work on Instagram alone; replying to comments and DMs starts at Growth.
Starter
PKR 15,000per month
A creator or small shop that has stopped posting and needs someone to keep it moving.
These are the questions we get on WhatsApp every week, answered the way we would answer them there.
WhatsApp usWe reply to DMs with your order questions and pass confirmed requests to you on WhatsApp, but your bakery confirms design, price and pickup time. That keeps responsibility for the cake where it belongs while saving you the back-and-forth.
We do a monthly shoot at your G-11 shop and show your staff how to take consistent phone photos between visits. Good light and a plain background matter far more than an expensive camera.
Related
Next step
Tell us your business and where you trade. We reply on WhatsApp with the first thing we would change, usually under 2 hours in working hours.
WhatsApp us