A deal ad
Photo of a burger meal on the counter. Headline: 'Midnight deal — G-11 Markaz'. Text: 'Delivering to G-10, G-11 and G-13 until late. Tap to order on WhatsApp.' Running only from nine at night.
Facebook & Instagram Ads
We run Meta ads for G-11's burger, pizza and shawarma outlets: deal-led creatives shown to people within delivery range — G-10, G-11, G-13, F-10, F-11 and the hostels — scheduled for lunch and late-night hunger, with WhatsApp or delivery-app buttons. Ad spend is paid to Meta separately from our management.
On the Pro package, PKR 70,000+ per month. Ad spend is separate and paid straight to the platform.
Why it fits
The eateries around G-11 Markaz compete on deals, and their customers — students, hostel residents, young families — decide quickly and on price. A good ad does what a pamphlet under a windscreen wiper used to: it puts this week's deal in front of the right people, when hunger hits, inside the delivery radius. Because Meta can run ads by hour and location, a G-11 outlet can spend almost nothing in the afternoon lull and push harder in the evening when late orders come in.
The work
Examples
Illustrative starting points, not results. The audit decides the real first move.
A deal ad
Photo of a burger meal on the counter. Headline: 'Midnight deal — G-11 Markaz'. Text: 'Delivering to G-10, G-11 and G-13 until late. Tap to order on WhatsApp.' Running only from nine at night.
A Ramadan variation
'Iftar box for four, ready at the counter or delivered before Maghrib in G-11 and nearby sectors. Order by four on WhatsApp.' Running from mid-morning to early afternoon through Ramadan.
They can, when targeting matches your delivery range and timing matches hunger. For a G-11 outlet, ads aimed at nearby sectors and hostels at lunch and late evening, with real food photos and a direct WhatsApp button, usually beat boosted posts or city-wide campaigns. Track orders, not likes.
Deals, mostly. G-11's student and young-family customers respond to a specific offer with a price and a reason to order now. Brand-building content belongs on the organic page. Paid ads should do the narrow job of filling the ovens at the hours you want more orders.
Pitfalls
The area
G-11 Markaz is one of the liveliest markets on the western side — cheap food, bakeries, mobile shops, banks, and enough student and hostel traffic to keep it open late. The sub-sectors mix owner-occupied houses with rented portions, so customers run from retired officers to people in their first job.
Markets and clusters
G-11 Markaz · Eateries clustered around the Markaz · Sub-sector shops across G-11/1 to G-11/4
Landmarks people search by
G-11 Markaz · Srinagar Highway · Golra Mor
Price
Meta ads are managed within the Pro package with creatives included; the ad budget is separate and charged by Meta to your card, and website-side Conversions API work on unusual platforms is quoted after a look.
Pro
PKR 70,000+per month
A serious personal brand or business running 2-3 platforms properly.
These are the questions we get on WhatsApp every week, answered the way we would answer them there.
WhatsApp usFood decisions are quick, so delivery ads often show early signs, but we judge a campaign over at least two weeks to separate a lucky night from a real pattern. Ad spend goes to Meta separately, and we cut whatever does not produce orders.
Both have a place. Apps handle riders and payment but take commission. WhatsApp orders keep the margin but need your own riders. Many G-11 outlets point ads at WhatsApp for nearby sectors and let the apps handle the rest.
Related
Next step
Tell us your business and where you trade. We reply on WhatsApp with the first thing we would change, usually under 2 hours in working hours.
WhatsApp us