A parent-facing post
Bachay ko chot to nahi lagegi? Here is a full beginners' class, start to finish: warm-up, falling practice on mats, partner drills at half speed, and a coach watching every pair. Ages 7 to 12, Saturdays in F-11.
Facebook marketing
We run your academy's Facebook for the person who actually pays: the parent. Posts show safe, supervised classes, coaches' credentials and children's progress; grading days become albums parents share; summer camp and women's self-defence courses run as Facebook events; and the messages parents send in the evening get prompt, clear answers.
On the Starter package, PKR 15,000 per month. Ad spend, if you run ads, is separate.
Why it fits
In martial arts the student is a child and the buyer is a 40-year-old father or mother, and parents in the twin cities are on Facebook. Their first question is whether the child will get hurt, and their decision is shaped by what other parents in the same sector share. Grading days and tournaments are the academy's best content, but they happen a few times a year, so the page goes quiet in between. Facebook events also suit the two enrolment bursts: summer camp, and women's self-defence courses after bad news.
The work
Examples
Illustrative starting points, not results. The audit decides the real first move.
A parent-facing post
Bachay ko chot to nahi lagegi? Here is a full beginners' class, start to finish: warm-up, falling practice on mats, partner drills at half speed, and a coach watching every pair. Ages 7 to 12, Saturdays in F-11.
Summer camp event text
Summer camp, June to August, mornings only. Karate and fitness for ages 6 to 14, grouped by age. Coaches are certified and first-aid trained. Places are limited in each batch — register on WhatsApp.
Show safety and progress, not fighting. Parents in Islamabad and Rawalpindi want to see supervised classes, mats and gear, qualified coaches and children growing in confidence. Grading-day albums parents share, plus clear event pages for new batches in F-11, G-9 or DHA, do more than aggressive sparring clips.
From late April and through May, before the school holidays begin. Parents in the twin cities plan summer activities as exams end, and early registration helps you plan batches and coaches. Run a Facebook event, post class clips weekly, and take registrations on WhatsApp.
Pitfalls
Where
Price
The Starter package covers posting, Marketplace listings and page set-up on Facebook; answering Messenger and comments every day is part of Growth, which is where most Facebook-heavy businesses end up.
Starter
PKR 15,000per month
A creator or small shop that has stopped posting and needs someone to keep it moving.
These are the questions we get on WhatsApp every week, answered the way we would answer them there.
WhatsApp usOnly with written parental consent, ideally collected at enrolment with a simple form. Many academies use group shots and avoid full names. For parents who refuse, we photograph from behind or leave their child out entirely.
Posting monthly and camp fees saves time and builds trust with parents comparing academies. If fees vary by age or programme, a clear table on Facebook and WhatsApp helps more than inviting everyone to call.
Related
Next step
Tell us your business and where you trade. We reply on WhatsApp with the first thing we would change, usually under 2 hours in working hours.
WhatsApp us