Facebook & Instagram Ads

Facebook and Instagram ads for dental clinics in the twin cities

We run Meta ads for one treatment at a time, usually braces, implants or wedding-season whitening, shown to people within sensible driving distance of your clinic. Creative is filmed in your clinic, the button opens WhatsApp with a prefilled message, and every ad is written to pass Meta's health advertising review.

On the Pro package, PKR 70,000+ per month. Ad spend is separate and paid straight to the platform.

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Why it fits

Why facebook & instagram ads matters for dental clinics

Most dental clinics in the twin cities already boost posts, usually an Eid greeting or a discount, and collect likes from nowhere near their sector. Meta ads work for dentistry when they reach a narrow radius around Bahria, the F sectors or Satellite Town, carry one clear treatment, and land somewhere a person can ask questions privately. Meta also restricts health targeting and rejects copy that implies personal attributes, so 'Do you have crooked teeth?' style wording fails review. Ad spend goes to Meta separately and only makes sense on treatments worth the follow-up.

The work

What we run for dental clinics

Pick one treatment and one location radius per campaign, so the numbers tell you whether braces or implants are worth paying to promote.
Shoot ad creative in your own clinic with the dentist speaking, which reads as more trustworthy than polished graphics for a service people fear.
Use click-to-WhatsApp ads with a prefilled message naming the treatment, so reception knows instantly what the person saw.
Describe the treatment rather than the viewer's body, avoiding the personal-attribute phrasing Meta's policies reject.
Exclude existing patients and staff, and cap frequency so the same mother in G-11 does not see one ad twenty times.

Examples

Where we would start

Illustrative starting points, not results. The audit decides the real first move.

An ad angle we would test

A thirty-second video of the orthodontist holding metal brackets, ceramic brackets and a clear aligner: 'Teen tareeqe, teen alag waqt. Kaunsa aapke liye theek hai, ye consultation mein pata chalta hai.' Button: Send WhatsApp message.

Prefilled WhatsApp message

'Hi, I saw your braces video. I would like to know which option suits me and how many visits it takes.'

Do Facebook ads work for dental clinics in Islamabad?

They work when they are narrow: one treatment, a tight radius around the clinic and a WhatsApp destination. A boosted Eid greeting does little. A braces video shown to parents within reach of F-10 or Bahria Town, opening a prefilled chat, gives reception real conversations to work with.

What are Meta's rules on dental and health ads?

Meta reviews health ads more strictly, limits sensitive targeting and rejects copy implying it knows something about the viewer's body or health. Before-and-after images and promised results also cause trouble. Clinics in Islamabad and Rawalpindi stay safe by describing the treatment, the dentist and the clinic instead of the viewer.

Pitfalls

Common mistakes with facebook & instagram ads

Boosting a discount post to all of Pakistan, which buys cheap likes from people who will never travel to Islamabad.
Writing 'Are your teeth yellow?' style copy that addresses the viewer's appearance and gets the ad or account restricted.
Judging the campaign on likes instead of WhatsApp conversations that become booked consultations.

Where

Where dental clinics cluster in the twin cities

Price

What does facebook & instagram ads for dental clinics cost?

Meta ads are managed within the Pro package with creatives included; the ad budget is separate and charged by Meta to your card, and website-side Conversions API work on unusual platforms is quoted after a look.

Pro

PKR 70,000+per month

A serious personal brand or business running 2-3 platforms properly.

2-3 platforms managed together
Near-unlimited editing (fair use)
Paid ads managed (ad spend separate)
Full content calendar, planned a month ahead
Consultancy call every two weeks
Weekly report plus a live dashboard

Month to month. Cancel any time.
Ad spend is separate and paid straight to the platform. We never mark it up.
No setup fee, no hidden charges.
Prices are in PKR and include everything listed.

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Questions about facebook & instagram ads for dental clinics

These are the questions we get on WhatsApp every week, answered the way we would answer them there.

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Is ad spend included in your fee?

No. Ad spend goes to Meta separately, paid from your own card or account, and you can see it in Ads Manager at any time. Our fee covers planning, creative, targeting, management and the weekly report. Paid ads are run under the Pro package.

How soon will we know whether the ads work?

Within the first few weeks we can usually tell whether a treatment produces conversations at all. Whether those become booked cases takes longer, especially for braces, where families compare for weeks before the first appointment.