What should an influencer agreement include in Pakistan?

Most problems between brands and creators in Pakistan come from things nobody wrote down. The brand expected a Reel and got a story. The creator expected payment upfront and got it after a month. The brand reused the video in an ad and the creator objected. A short, plain agreement avoids all of this. It does not need to be a lawyer-drafted contract for a small campaign, though a large or long-term deal deserves proper legal advice; we are not lawyers, and this is practical guidance rather than legal advice.

Cover the deliverables precisely: the number and type of posts (a Reel, three stories, a TikTok), the platforms, the posting window, and how long posts must stay up. Note what must be included — the business name and tag, location, an offer or code, a booking or WhatsApp link — and anything to avoid, such as competitors or claims you cannot support. For health, beauty and food, make clear the creator must not make medical or exaggerated claims. Require the platform's paid-partnership or branded-content label, and say whether you get a chance to review a draft for factual accuracy.

Then the money and rights. State the fee, the currency and how it is paid (bank transfer, JazzCash, Easypaisa), and split it into stages such as part on signing and the rest once the post is live and labelled. Say whether you may reuse the video on your own page, in ads, or on your website, and for how long; usage rights often cost extra and should be agreed upfront. Add what happens if the creator misses the date or deletes the post. Our Pro package includes drafting these agreements and checking that each post goes live with its label before final payment is released.