Can I repost an influencer's video about my business on my own page?

A creator owns the content they make, even when it is about your business and you paid for the visit. Paying for a post usually buys the post on their account, not the right to use the video wherever you like. Many businesses in the twin cities assume the opposite, download a creator's Reel, remove the watermark and post it as their own, sometimes even running it as an ad. That can lead to an angry public call-out, a takedown request to the platform, and a creator who will not work with you again — and creators talk to each other.

There are easy, acceptable ways to amplify their work. Sharing their post to your story with their tag, using the collab feature so the post appears on both profiles, or commenting and pinning it are all normal and expected. If you want more, ask. Usage rights for reposting on your feed, using clips in ads, or putting the video on your website can be agreed for a set period and platforms, sometimes for an extra fee. Get it in writing, even as a WhatsApp message, and credit the creator in the caption.

The cleanest approach is to settle usage rights in the original agreement. State whether you may reshare, for how long, on which platforms, and whether paid ads are included. If you plan to run partnership ads, mention that too, because it requires the creator's authorisation on the platform. Agreements we draft on the Pro package always include a usage-rights clause, so you know in advance exactly what you can do with the content you paid for.