Can I run ads using an influencer's post from their account?

Organic influencer posts reach only part of a creator's audience, and only for a few days. Platforms now let brands extend that reach with paid budget while keeping the creator's identity on the ad. On Instagram and Facebook, Meta calls this partnership ads; the ad shows both the creator's and the brand's names. On TikTok, Spark Ads let a brand boost an existing creator video using an authorisation code the creator provides. Names and details of these features change over time, so check the current tools in Ads Manager when you plan a campaign.

The appeal is that these ads look and feel like the creator's content, which often performs better than a polished brand ad, and you can target them precisely — people in Islamabad and Rawalpindi, an age range, interests. You also get proper ad reporting: reach, clicks, cost per result. It works best when you boost a post that has already shown signs of working organically, such as strong saves, shares or code uses, rather than a post nobody engaged with.

Agree this in advance. Creators may charge extra for allowing their content to be used in ads, and the agreement should say for how long and on which platforms. The ad budget is paid to Meta or TikTok directly, separate from the creator's fee and separate from any agency fee. Ads must still follow platform rules, including restrictions on health, finance and other sensitive categories. On our Pro package we can run these campaigns alongside the influencer work, with ad spend kept separate and reported openly.