Can I run my business page myself?

Everything you need is free and already on your phone. Shoot vertical, in daylight, standing near the shop door where the light is good. Edit in CapCut, which handles Urdu captions properly and costs nothing. Schedule Facebook and Instagram together from Meta Business Suite so you are not opening two apps at 11pm. Reply to every comment and DM within the hour during working hours. That routine is genuinely most of what an agency does, and plenty of shopkeepers in the twin cities run it well without ever paying anyone.

The mistakes that make a self-run page look self-run are always the same four. Filming horizontally and then cropping, which throws away half the frame. Putting the price in the caption where nobody reads it, instead of on screen in the first second. Sending the same square graphic to five platforms so it looks wrong on all of them. And going quiet for eleven days during Ramadan or wedding season, which is exactly when the people you want are deciding where to spend.

A weekly routine you can copy: on Saturday afternoon film six clips in twenty minutes — the product, the process, a person, the price, a piece of proof such as a customer's reaction, and one question people keep asking. On Sunday cut and schedule them across the week. Ten minutes each evening on replies. Once a month open Insights and look at only two numbers: which post reached the most people who do not follow you, and how many people tapped through to WhatsApp. Ignore everything else on that screen.

Hand it over when one of two things happens. Either the three posts a week have failed to happen for two months running, which means the shop has won and it always will. Or the replies are arriving slower than the leads stay warm, which for a restaurant or a dealer means you are losing money you cannot see. That is exactly what Starter at PKR 15,000 a month exists for, and if you are unsure whether the problem is your posting or your offer, the PKR 5,000 audit will tell you before you commit to anything monthly.