Sample search phrases
kamar dard ki exercise, gardan dard ka ilaj exercise, ACL surgery ke baad exercise, frozen shoulder exercise Urdu, sciatica stretch at home, physiotherapy at home Rawalpindi.
YouTube Shorts
We would cut four Shorts a week from your recovery-timeline videos and clinic sessions: one movement, one tip, one myth corrected. Each Short gets a searchable title such as 'gardan dard ki exercise', a caption, a safety note and a link to the full video, so viewers move from a quick clip to your detailed explanation.
On the Starter package, PKR 15,000 per month. Ad spend, if you run ads, is separate.
Why it fits
Patients look for physiotherapy at two moments: when pain starts, and a few days after surgery. Both send them to YouTube, often typing in Urdu. Shorts catch the first group in the swipe feed with a single exercise, while linked long videos on ACL recovery or the weeks after a plaster comes off catch the second group searching for a timeline. Unlike TikTok, YouTube connects the two formats on one channel, so a viewer who saves a neck Short can find your twelve-minute explanation and your clinic details without leaving the app.
The work
Examples
Illustrative starting points, not results. The audit decides the real first move.
Sample search phrases
kamar dard ki exercise, gardan dard ka ilaj exercise, ACL surgery ke baad exercise, frozen shoulder exercise Urdu, sciatica stretch at home, physiotherapy at home Rawalpindi.
A Short we would cut
From a twelve-minute ACL recovery video: the forty seconds showing the first heel slide after surgery, retitled 'ACL operation ke baad pehli exercise', with a note to follow your own surgeon's protocol.
Use both if you can, but Shorts connect better to long videos. A physiotherapy clinic in Bahria Town or Satellite Town needs detailed recovery explanations, and YouTube keeps Shorts and those long videos on one channel. TikTok reaches strangers quickly; Shorts help viewers who are already searching move toward your clinic.
A good physiotherapy Short shows one movement clearly, from an angle where form is visible, with a plain Urdu or English title naming the pain. It runs under a minute, ends with a safety note, and links to a longer video. Patients in Islamabad save these and return when the pain comes back.
Pitfalls
Where
Price
The Starter package includes eight short edits a month posted to one platform; cutting more than that, or posting across Reels and TikTok as well, moves you to Growth or Pro.
Starter
PKR 15,000per month
A creator or small shop that has stopped posting and needs someone to keep it moving.
These are the questions we get on WhatsApp every week, answered the way we would answer them there.
WhatsApp usYes. We can plan short clips filmed directly in your clinic and use them to test which topics get attention. Long recovery-timeline videos are worth adding later, because they are what patients search for after surgery and where your Shorts can point.
The Starter package covers eight edited short videos a month with posting on one platform, which suits a solo physiotherapist filming exercise clips. If you want long recovery videos edited as well, the Growth package adds four long edits alongside twelve shorts.
Related
Next step
Tell us your business and where you trade. We reply on WhatsApp with the first thing we would change, usually under 2 hours in working hours.
WhatsApp us