Costs in PKR
What YouTube pays for Pakistani views
A YouTube channel with a mostly Pakistani audience earns roughly PKR 55 to 250 per 1,000 long-form views, so 100,000 monthly views is about PKR 5,500 to 25,000. Shorts pay far less. Monetisation needs 1,000 subscribers plus 4,000 watch hours, or 10 million Shorts views in ninety days.
The numbers
| Audience and format | RPM (USD) | RPM (PKR, at ~280/USD) | PKR from 100,000 views |
|---|---|---|---|
| Long-form, mostly Pakistan-based viewers | 0.20 – 0.90 | 55 – 250 | 5,500 – 25,000 |
| Long-form, heavy overseas-Pakistani audience | 1.50 – 5.00 | 420 – 1,400 | 42,000 – 140,000 |
| Shorts, Pakistan-based viewers | 0.02 – 0.10 | 6 – 28 | 600 – 2,800 |
| Finance, property or tech topics, Pakistan viewers | 0.60 – 2.00 | 170 – 560 | 17,000 – 56,000 |
Conversions use an assumed rate of about PKR 280 to the US dollar. RPM is what reaches you after YouTube's share; CPM is what advertisers pay.
Figures as of August 2026. Source: YouTube Studio revenue figures from channels Islamabad Digital Marketing manages, August 2026. Small sample — a dozen channels — so treat as a sanity check, not a forecast..
| Route | Subscribers | Second requirement |
|---|---|---|
| Long-form route | 1,000 | 4,000 valid public watch hours in 12 months |
| Shorts route | 1,000 | 10 million valid public Shorts views in 90 days |
| Revenue share, long-form ads | — | Creator receives 55% of ad revenue |
| Revenue share, Shorts ads | — | Creator receives 45% of the allocated Shorts pool |
Thresholds are the entry gate, not a payout. A channel can qualify and still earn very little if watch time is thin.
Figures as of August 2026. Source: Published YouTube Partner Programme documentation..
What these numbers actually mean
Where your viewers sit matters more than how many there are. Advertisers pay far more to reach someone in London or Toronto than someone in Rawalpindi, so a Pakistani channel with a large overseas-Pakistani audience can out-earn a bigger channel watched entirely at home. If your Studio geography tab shows the UK, US and Gulf in your top five countries, you are on the upper rows of that first table. If it is 95 percent Pakistan, plan around the lower ones.
Ad revenue is the smallest income line for most Pakistani channels that make real money. A channel doing 300,000 views a month at a local RPM might see PKR 20,000 from YouTube and PKR 150,000 from two brand integrations in the same month. The subscriber count matters because it makes brands answer your email, not because YouTube pays for subscribers. Treat AdSense as the floor and the brand deals as the business.
Getting paid at all is its own hurdle. AdSense pays out once you cross USD 100, which at local RPMs can take a small channel most of a year, and you need the address and tax details on the account to match the person collecting. Reaching 4,000 watch hours takes about 250,000 minutes of viewing, which is realistic on ten-minute videos and very hard on ninety-second ones. Pick your format with that arithmetic in front of you.
About these numbers
What YouTube pays for Pakistani views
A YouTube channel with a mostly Pakistani audience earns roughly PKR 55 to 250 per 1,000 long-form views, so 100,000 monthly views is about PKR 5,500 to 25,000. Shorts pay far less. Monetisation needs 1,000 subscribers plus 4,000 watch hours, or 10 million Shorts views in ninety days.
Where do these figures come from?
YouTube Studio revenue figures from channels Islamabad Digital Marketing manages, August 2026. Small sample — a dozen channels — so treat as a sanity check, not a forecast. Published YouTube Partner Programme documentation. Everything is dated so you can see how current it is, and we update the tables rather than quietly leaving old numbers up.
Is advertising budget included in any of these prices?
No. Wherever a management or service fee is quoted here, ad spend is separate and paid directly to the platform. We never mark up an ad budget and neither should anyone else.
Checked and updated
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