Costs in PKR
What Instagram management costs in Pakistan
Running one Instagram account properly costs PKR 15,000 to 45,000 a month in Pakistan. Our Starter covers a single platform at PKR 15,000 for eight edited Reels, eight graphics and daily posting. Agencies quoting under PKR 8,000 are usually scheduling stock designs, not filming or replying. Reply volume, not post count, is what pushes the price up.
The numbers
| Scope | Observed monthly range (PKR) | Reels per month | Are DMs answered? |
|---|---|---|---|
| Scheduling only, client supplies content | 5,000 – 12,000 | 0 | No |
| Graphics and captions, no video | 10,000 – 20,000 | 0–2 | Sometimes |
| Reels edited from client footage | 15,000 – 30,000 | 6–12 | Usually not |
| Full management with filming days | 30,000 – 70,000 | 8–16 | Yes |
| Islamabad Digital Marketing Starter | 15,000 | 8 short edits + 8 graphics | Comments handled from Growth up |
Figures as of August 2026. Source: Rates observed across Islamabad and Rawalpindi agencies and freelancers, 2026, alongside Islamabad Digital Marketing's price list..
What these numbers actually mean
The line that separates a PKR 10,000 quote from a PKR 30,000 quote is whether anyone films anything. Scheduling and caption writing are a few hours a month and price accordingly. Turning up at your salon in G-11 with a phone gimbal, shooting for two hours, and getting eight usable Reels out of it is a different job with travel, time and a person in it. When you compare two Instagram quotes, find the sentence about where footage comes from. It is usually missing on purpose.
Instagram DMs are the hidden cost in Pakistan because this is where the sale actually happens. A boutique posting three Reels a week can get eighty 'price?' messages a week, and every one of them is a customer who leaves in four minutes if nobody answers. That is real daily labour, which is why it sits at Growth in our list rather than Starter. If a cheaper quote does not mention DMs, assume you are still answering them at 11pm yourself.
One more thing to check before you sign: who owns the account. Work should happen through delegated access on your own Meta Business account, never by handing over your password to an agency phone. We have picked up clients in Bahria Town whose previous manager left with the login and the page, and recovering a business page from someone who will not answer is a slow, ugly process. Set that up correctly on day one.
About these numbers
What Instagram management costs in Pakistan
Running one Instagram account properly costs PKR 15,000 to 45,000 a month in Pakistan. Our Starter covers a single platform at PKR 15,000 for eight edited Reels, eight graphics and daily posting. Agencies quoting under PKR 8,000 are usually scheduling stock designs, not filming or replying. Reply volume, not post count, is what pushes the price up.
Where do these figures come from?
Rates observed across Islamabad and Rawalpindi agencies and freelancers, 2026, alongside Islamabad Digital Marketing's price list. Everything is dated so you can see how current it is, and we update the tables rather than quietly leaving old numbers up.
Is advertising budget included in any of these prices?
No. Wherever a management or service fee is quoted here, ad spend is separate and paid directly to the platform. We never mark up an ad budget and neither should anyone else.
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