Costs in PKR
Thumbnail and graphic design rates in Pakistan
A single custom YouTube thumbnail costs PKR 500 to 3,000 from a freelance designer in Pakistan, and PKR 2,000 to 6,000 from a designer who also writes the title. Our packages include one thumbnail per published piece at no separate charge — eight on Starter, sixteen on Growth.
The numbers
| Asset | Observed range (PKR) | Notes on the range |
|---|---|---|
| Template-swap thumbnail (your photo dropped in) | 300 – 800 | Fast, and it looks it |
| Custom YouTube thumbnail | 500 – 3,000 | Cut-out, background, text hierarchy |
| Thumbnail plus title written to match | 2,000 – 6,000 | The pairing is the work, not the image |
| Instagram carousel, 5–8 slides | 1,500 – 6,000 | Per carousel, brand-styled |
| Monthly design retainer, ~20 assets | 12,000 – 35,000 | Fixed queue, agreed turnaround |
| Full brand kit (logo, colours, templates) | 25,000 – 120,000 | One-time, reusable for years |
Figures as of August 2026. Source: Rates observed across Islamabad and Rawalpindi designers and design studios, 2026..
| Package | Thumbnails or graphics per month | Charged separately? |
|---|---|---|
| Starter (PKR 15,000) | 8 | No |
| Growth (PKR 35,000) | 16 — one for everything published | No |
| Pro (PKR 70,000+) | One per published piece across 2–3 platforms | No |
| Audit (PKR 5,000 one-time) | 5 rewrites of existing thumbnails and titles | No |
Figures as of August 2026. Source: Islamabad Digital Marketing price list, August 2026..
What these numbers actually mean
The cheapest thumbnails in this market are cheap because they are one template with a different face pasted in each week. You can spot them on Pakistani channels immediately: same yellow arrow, same red circle, same shocked expression. They stop working the moment a viewer has seen three of them, because the thumbnail no longer tells them which video this is. Paying PKR 500 twenty times to build a wallpaper of identical images is worse value than paying PKR 3,000 four times.
A thumbnail and a title are one unit and should be bought as one. The image makes a promise and the title names it, and when they repeat each other you have wasted half your space. This is why the higher band in the table exists: the designer who writes the title with the image is doing a different job from the designer who receives a title and decorates it. Our audit rewrites five of each together for PKR 5,000, for exactly this reason.
Design for the size the thumbnail will actually be seen at. On a phone in a Rawalpindi bus, your image is about a thumbnail-nail wide, which means three or four words maximum, one face, and contrast strong enough to survive a cracked screen at midday. Test yours by shrinking it until it is the width of your little finger. If you cannot read it, neither can the person deciding whether to tap.
About these numbers
Thumbnail and graphic design rates in Pakistan
A single custom YouTube thumbnail costs PKR 500 to 3,000 from a freelance designer in Pakistan, and PKR 2,000 to 6,000 from a designer who also writes the title. Our packages include one thumbnail per published piece at no separate charge — eight on Starter, sixteen on Growth.
Where do these figures come from?
Rates observed across Islamabad and Rawalpindi designers and design studios, 2026. Islamabad Digital Marketing price list, August 2026. Everything is dated so you can see how current it is, and we update the tables rather than quietly leaving old numbers up.
Is advertising budget included in any of these prices?
No. Wherever a management or service fee is quoted here, ad spend is separate and paid directly to the platform. We never mark up an ad budget and neither should anyone else.
Checked and updated
Next step
Want a real number for your situation?
Send us what you are trying to do and we will tell you what it would actually cost — including when the honest answer is that you do not need us yet.
WhatsApp us