Costs in PKR
In-house social media salaries in Pakistan
A social media manager in Pakistan earns PKR 45,000 to 120,000 a month, an editor PKR 50,000 to 130,000, and a designer PKR 40,000 to 90,000. Hiring all three costs above PKR 150,000 monthly before equipment and electricity. Our Pro package covers the same output at PKR 70,000.
The numbers
| Role | Junior (PKR) | Experienced (PKR) | Notes |
|---|---|---|---|
| Social media manager | 35,000 – 60,000 | 70,000 – 120,000 | Experienced ones usually also write |
| Video editor | 35,000 – 65,000 | 80,000 – 130,000 | Export-market work pulls the top end up |
| Graphic designer | 30,000 – 55,000 | 60,000 – 90,000 | Brand designers cost more than post designers |
| Content writer (English and Urdu) | 30,000 – 55,000 | 60,000 – 100,000 | Bilingual writing is the scarce skill |
| Videographer / shooter | 40,000 – 70,000 | 80,000 – 150,000 | Often freelance rather than salaried |
| Paid ads specialist | 50,000 – 80,000 | 100,000 – 200,000 | Scarce; most good ones freelance |
Figures as of August 2026. Source: Salary ranges observed in Islamabad and Rawalpindi hiring, 2026, including offers our own candidates have declined or accepted..
| Line | In-house (PKR/month) | Islamabad Digital Marketing Pro (PKR/month) |
|---|---|---|
| Manager + editor + designer, mid-level | 150,000 – 250,000 | Included |
| Editing machine, amortised | 8,000 – 20,000 | Ours |
| Software licences (Adobe, stock, scheduling) | 8,000 – 25,000 | Ours |
| Backup power / UPS for outage hours | 5,000 – 15,000 | Ours |
| Cover during leave, notice periods, Eid | Your problem | Ours |
| Total | 171,000 – 310,000 | 70,000+ |
This comparison is fair only above a certain volume. A business posting twice a week does not need any of the three.
Figures as of August 2026. Source: Islamabad Digital Marketing price list plus equipment and software prices observed in Pakistan, 2026..
What these numbers actually mean
Hiring makes sense at volume and at control, not at price. If you need someone in the building every day — a hospital with patient-facing content, a chain with five branches, a company where legal has to see everything — hire. Below that, a salaried designer spends a large part of the month waiting for you to approve things, and you are paying full price for partial use. The break-even in this market sits somewhere around thirty finished pieces a month.
The invisible cost of hiring in Pakistan is turnover in the good roles. A strong editor in Rawalpindi will be approached by an overseas agency paying in dollars within a year, and when they leave they take the project files, the templates and the knowledge of how your content is put together. Budget for that: either pay above the local band to keep them, or make sure every project file lives in a shared drive you control from the first week.
There is a middle path most small businesses miss. Hire one capable person to own the account, the customer replies and the shooting, and outsource the editing and design load to a retainer. You get somebody who knows your business in the room and you do not pay two more salaries for skills you need in bursts. We work alongside in-house staff on exactly that split — tell us on WhatsApp what your person already handles and we price only the gap.
About these numbers
In-house social media salaries in Pakistan
A social media manager in Pakistan earns PKR 45,000 to 120,000 a month, an editor PKR 50,000 to 130,000, and a designer PKR 40,000 to 90,000. Hiring all three costs above PKR 150,000 monthly before equipment and electricity. Our Pro package covers the same output at PKR 70,000.
Where do these figures come from?
Salary ranges observed in Islamabad and Rawalpindi hiring, 2026, including offers our own candidates have declined or accepted. Islamabad Digital Marketing price list plus equipment and software prices observed in Pakistan, 2026. Everything is dated so you can see how current it is, and we update the tables rather than quietly leaving old numbers up.
Is advertising budget included in any of these prices?
No. Wherever a management or service fee is quoted here, ad spend is separate and paid directly to the platform. We never mark up an ad budget and neither should anyone else.
Checked and updated
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