Costs in PKR
Social media management rates in Islamabad and Rawalpindi
Done-for-you social media management in the twin cities costs PKR 15,000 to PKR 70,000 a month. Our Starter is 15,000, Growth 35,000, Pro 70,000 plus, and a one-time audit 5,000. Corporate agencies in Blue Area start near 35,000; Saddar freelancers quote 8,000. Ad spend always sits outside the fee.
The numbers
| Package | Monthly fee (PKR) | Finished pieces | Cost per piece (PKR) |
|---|---|---|---|
| Starter | 15,000 | 8 short edits + 8 graphics | 1,875 per edit |
| Growth | 35,000 | 4 long-form + 12 shorts | 2,190 per edit |
| Pro | 70,000+ | Near-unlimited within fair use | Falls as output rises |
| Business bundle | from 25,000 | Website + GBP + social on 1–2 platforms | Not per-piece priced |
| Audit | 5,000 one-time | 30-point review + written plan | Credited against month one |
Cost per piece counts the thumbnail, captions, SEO and the posting, not just the cut.
Figures as of August 2026. Source: Islamabad Digital Marketing price list, August 2026..
| Who is quoting | Typical range (PKR/month) | What you usually get |
|---|---|---|
| Single freelancer, Saddar or Commercial Market | 8,000 – 20,000 | One person, Canva graphics, scheduling |
| Small studio, Bahria Town or Satellite Town | 18,000 – 40,000 | An editor and a designer, no daily replies |
| Boutique agency, F-7 / F-8 | 35,000 – 90,000 | Team, strategy call, reporting |
| Corporate agency, Blue Area | 75,000 – 250,000 | Account manager, decks, brand work |
| Overseas-facing agency billing in USD | 150,000+ | Priced for export clients, not local shops |
Ranges are what sellers ask, not what buyers always pay. Most quotes move on scope, not on haggling.
Figures as of August 2026. Source: Rates observed across Islamabad and Rawalpindi agencies and freelancers, 2026..
What these numbers actually mean
Divide every quote by the number of finished pieces before you compare anything. A PKR 20,000 retainer that produces six posts is PKR 3,333 a post; our Growth package at PKR 35,000 produces sixteen, which is PKR 2,190. The bigger number is the cheaper deal. Most quotes in this city hide their output because output is the expensive part, so if a proposal names no quantity, ask for one in writing before you look at the price again.
The Blue Area to Saddar spread is not a quality gradient — it is two different products. Corporate agencies price around a client who has a marketing budget line, an approvals chain and a brand book, and much of the fee pays for the meetings that come with those. A single creator or a furniture showroom does not need any of that. Starter exists at PKR 15,000 precisely because the corporate tier will not take a one-person account seriously at any price.
The thing that actually moves a retainer up is not post count, it is replies. Answering comments and DMs in your voice every working day is the part that takes a human being an hour a day, which is why it appears at Growth and not at Starter. Adding a second platform is the next step up, and paid ads managed on top is the third. Ask any agency which of those three they are including, and pay the difference knowingly.
About these numbers
Social media management rates in Islamabad and Rawalpindi
Done-for-you social media management in the twin cities costs PKR 15,000 to PKR 70,000 a month. Our Starter is 15,000, Growth 35,000, Pro 70,000 plus, and a one-time audit 5,000. Corporate agencies in Blue Area start near 35,000; Saddar freelancers quote 8,000. Ad spend always sits outside the fee.
Where do these figures come from?
Islamabad Digital Marketing price list, August 2026. Rates observed across Islamabad and Rawalpindi agencies and freelancers, 2026. Everything is dated so you can see how current it is, and we update the tables rather than quietly leaving old numbers up.
Is advertising budget included in any of these prices?
No. Wherever a management or service fee is quoted here, ad spend is separate and paid directly to the platform. We never mark up an ad budget and neither should anyone else.
Checked and updated
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