Costs in PKR
Seasonal budget planning: Ramadan, Eid and wedding season
Plan for Ramadan and Eid to cost 1.5 to 2 times a normal month in ad spend, because every brand in Pakistan bids at once and Meta CPMs rise in the last ten days. Wedding season, roughly November to February, does the same to salons, halls and photographers.
The numbers
| Period | Ad spend multiplier | Who it affects most | When to book the content |
|---|---|---|---|
| First half of Ramadan | 1.2× – 1.5× | Food, grocery, home delivery | Two weeks before the first roza |
| Last ten days of Ramadan | 1.5× – 2.5× | Clothing, gifts, electronics, jewellery | Three weeks before |
| Eid week | 1.5× – 2× | Restaurants, salons, travel, family outings | Before Ramadan ends |
| Wedding season (Nov–Feb) | 1.5× – 2× | Halls, salons, photographers, tailors, jewellers | September and October |
| Back to school (Aug–Sep) | 1.2× – 1.5× | Tuition centres, uniforms, stationery | Late July |
| Ordinary month | 1× | Everyone | Rolling |
Multipliers are what we budget for, not a measured index. Costs vary by category and by how early you start.
Figures as of August 2026. Source: Meta Ads Manager cost movements observed in client accounts Islamabad Digital Marketing runs, plus the budgets we plan with clients, 2026..
| Change | Ramadan | Ordinary month |
|---|---|---|
| Best posting window | After iftar, roughly 20:00–00:30 PKT | Evening, roughly 19:00–23:00 PKT |
| Content tone | Family, giving, iftar and sehri routines | Product and service led |
| Offer style | Bundles and deals stated with a price | Single-item promotion |
| Response times | Slower in the afternoon, fastest after iftar | Steady through the day |
| Google Business Profile hours | Must be updated for Ramadan timings | Set once, check monthly |
Figures as of August 2026. Source: Posting schedules Islamabad Digital Marketing runs for client accounts during Ramadan, 2026..
What these numbers actually mean
Book the season before the auction opens. Ad costs climb because thousands of Pakistani businesses arrive in Ads Manager on the same fortnight, and the ones who started three weeks earlier bought their reach at ordinary prices and are already retargeting people who watched a video. If your Eid campaign begins on the twentieth roza, you are paying the peak price for cold audiences. That single scheduling decision moves the cost more than any targeting change you can make afterwards.
Content must be finished before the season, not during it. Your photographer is booked, your creators are booked, your kitchen or shop floor is at its busiest, and nobody has an afternoon to film. Every Ramadan we shoot in Shaban and every wedding season we shoot in October, so the account runs on a stocked shelf while the business is flat out. The clients who skip that step go quiet in the exact fortnight their customers are buying.
Update the boring things too. Ramadan hours on your Google Business Profile, the Eid holiday closure, whether delivery is running after taraweeh — these get more views than any post you will make that month, because people check them at the moment they intend to buy. A clinic in G-9 showing 'open 10:00' during Ramadan sends every afternoon caller to whoever listed their real timings. It takes two minutes and it is free.
About these numbers
Seasonal budget planning: Ramadan, Eid and wedding season
Plan for Ramadan and Eid to cost 1.5 to 2 times a normal month in ad spend, because every brand in Pakistan bids at once and Meta CPMs rise in the last ten days. Wedding season, roughly November to February, does the same to salons, halls and photographers.
Where do these figures come from?
Meta Ads Manager cost movements observed in client accounts Islamabad Digital Marketing runs, plus the budgets we plan with clients, 2026. Posting schedules Islamabad Digital Marketing runs for client accounts during Ramadan, 2026. Everything is dated so you can see how current it is, and we update the tables rather than quietly leaving old numbers up.
Is advertising budget included in any of these prices?
No. Wherever a management or service fee is quoted here, ad spend is separate and paid directly to the platform. We never mark up an ad budget and neither should anyone else.
Checked and updated
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