Costs in PKR
Marketing budget for a property business in the twin cities
A property dealer in the twin cities should budget PKR 45,000 to 120,000 a month, because Google clicks for plot and rental terms cost PKR 100 to 350 each. On the customary one percent commission, a single PKR 15,000,000 sale returns PKR 150,000 — more than a month of everything.
The numbers
| Business | Management (PKR) | Ads (PKR) | Total (PKR) |
|---|---|---|---|
| Solo dealer, one society | 15,000 – 25,000 | 15,000 – 40,000 | 30,000 – 65,000 |
| Small agency, several societies | 25,000 – 45,000 | 40,000 – 120,000 | 65,000 – 165,000 |
| Developer marketing a project | 50,000 – 100,000 | 150,000 – 800,000 | 200,000 – 900,000 |
| Rentals and property management | 15,000 – 30,000 | 10,000 – 30,000 | 25,000 – 60,000 |
Figures as of August 2026. Source: Islamabad Digital Marketing price list plus advertising budgets observed among Islamabad and Rawalpindi property businesses, 2026..
| Item | PKR per listing | When it is worth it |
|---|---|---|
| Phone walkthrough filmed by the dealer | 0 | Always — it is the format buyers watch most |
| Photographer, interiors and exteriors | 8,000 – 30,000 | Houses above roughly PKR 20 million |
| Edited walkthrough Reel with captions | Included in management | Every listing worth advertising |
| Drone footage | 10,000 – 35,000 | Plots, farmhouses, project launches |
| Society-specific ad campaign | 10,000 – 50,000 in spend | When you have three or more listings there |
Commission practice in this market is customarily one percent from each side on a sale, and around one month's rent on a letting. Confirm with your own client before quoting.
Figures as of August 2026. Source: Rates observed among videographers and drone operators in Islamabad and Rawalpindi, 2026..
What these numbers actually mean
Property is the category where a single result pays for a year of marketing, which changes how you should think about cost per lead. A PKR 300 Google click looks alarming next to a PKR 20 click for a salon, until you remember one closed sale in DHA or Bahria returns six figures in commission. Budget against your closing rate: if one in forty serious enquiries becomes a sale, you can afford a great deal per enquiry and still be far ahead.
Buyers here search by society name, not by 'property in Islamabad'. Bahria Town Phase 8, DHA Phase 2, Gulberg Greens, B-17, Soan Gardens — those are the phrases people type, and each one deserves its own content and its own ad group. A dealer who becomes the recognisable face for one sector will out-earn a dealer advertising across the whole city, because trust in this business is local and specific. Post the price too: listings without a figure collect 'DM for price' comments and little else.
Walkthrough video filmed on a phone is the format that works, and it works because it is honest. Show the whole thing, including the small road and the distance from the main gate. Buyers in the twin cities are used to being shown corner-cropped photographs and arriving disappointed, so the dealer who shows the drawbacks builds the reputation that brings referrals. Film it yourself, send it to us, and we cut it into a Reel, a Short and a listing video the same week.
About these numbers
Marketing budget for a property business in the twin cities
A property dealer in the twin cities should budget PKR 45,000 to 120,000 a month, because Google clicks for plot and rental terms cost PKR 100 to 350 each. On the customary one percent commission, a single PKR 15,000,000 sale returns PKR 150,000 — more than a month of everything.
Where do these figures come from?
Islamabad Digital Marketing price list plus advertising budgets observed among Islamabad and Rawalpindi property businesses, 2026. Rates observed among videographers and drone operators in Islamabad and Rawalpindi, 2026. Everything is dated so you can see how current it is, and we update the tables rather than quietly leaving old numbers up.
Is advertising budget included in any of these prices?
No. Wherever a management or service fee is quoted here, ad spend is separate and paid directly to the platform. We never mark up an ad budget and neither should anyone else.
Checked and updated
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