Costs in PKR
How often to post, by platform and goal
Three to five posts a week is the working minimum for a business account, and five to seven for a creator building an audience. Our Starter delivers eight pieces a month, Growth sixteen. Below two a week, the accounts we manage lose their steady baseline reach. Pick fixed days and keep them.
The numbers
| Platform | Minimum that works | Good cadence | Format notes |
|---|---|---|---|
| YouTube long-form | 2 per month | 4 per month | Same day each week beats random uploads |
| YouTube Shorts | 3 per week | 5 – 7 per week | Cut from long-form footage you already have |
| TikTok | 4 per week | 1 – 2 per day | The highest-volume platform by some distance |
| Instagram Reels | 3 per week | 4 – 5 per week | Plus 3–5 stories a week to keep followers warm |
| Facebook page | 3 per week | 4 – 6 per week | Still the strongest for over-35 buyers locally |
| Google Business Profile | 1 per week | 2 per week | Posts plus fresh photos; the cheapest reach you have |
| 1 per week | 2 – 3 per week | Text posts outperform graphics for most professionals |
Figures as of August 2026. Source: Content calendars Islamabad Digital Marketing runs for client accounts, August 2026..
| Package | Long-form | Shorts / Reels / TikToks | Platforms covered |
|---|---|---|---|
| Starter (PKR 15,000) | 0 | 8 | 1 |
| Growth (PKR 35,000) | 4 | 12 | 1 |
| Pro (PKR 70,000+) | Fair-use, typically 4–8 | Fair-use, typically 20–30 | 2–3 |
| Business bundle (from PKR 25,000) | 0 | Agreed per month | 1–2 plus Google Business Profile |
Figures as of August 2026. Source: Islamabad Digital Marketing price list, August 2026..
What these numbers actually mean
Consistency beats volume for a specific mechanical reason: your regular viewers learn when to expect you and the platform learns what your normal performance looks like. An account that posts fourteen times in one week and then nothing for three weeks gives both audiences and the ranking system nothing to hold on to. Two posts every Tuesday and Friday for six months will out-perform the same number of posts dumped in bursts, and it is far easier to sustain.
Batch on one day. Almost every client who keeps a schedule for more than three months films everything in a single two-hour session — usually Sunday morning before the shop gets busy — and lets us cut, caption and schedule it across the following weeks. Trying to make one post on the day you want to publish it is how people quit. The Ramadan schedule proves this: clients who batched before the first roza kept posting; the ones who did not went quiet by the second week.
When you cannot keep the full cadence, cut platforms before you cut frequency. Three real Reels a week on Instagram alone works. One post a week each on Instagram, TikTok, Facebook, YouTube and LinkedIn does not work anywhere. Pick the one platform where your buyers actually are, hold the schedule there for ninety days, and only add a second when the first one runs without you thinking about it.
About these numbers
How often to post, by platform and goal
Three to five posts a week is the working minimum for a business account, and five to seven for a creator building an audience. Our Starter delivers eight pieces a month, Growth sixteen. Below two a week, the accounts we manage lose their steady baseline reach. Pick fixed days and keep them.
Where do these figures come from?
Content calendars Islamabad Digital Marketing runs for client accounts, August 2026. Islamabad Digital Marketing price list, August 2026. Everything is dated so you can see how current it is, and we update the tables rather than quietly leaving old numbers up.
Is advertising budget included in any of these prices?
No. Wherever a management or service fee is quoted here, ad spend is separate and paid directly to the platform. We never mark up an ad budget and neither should anyone else.
Checked and updated
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