Costs in PKR
Engagement rate benchmarks for Pakistani accounts
A healthy Instagram engagement rate for a Pakistani account under 10,000 followers is 3 to 8 percent of followers; above 100,000 followers, 1 to 3 percent is normal. TikTok runs higher because views come from strangers. Under 1 percent usually means bought followers or a mismatched audience.
The numbers
| Followers | Instagram (% of followers) | Facebook page (%) | What to worry about |
|---|---|---|---|
| Under 1,000 | 5 – 15 | 3 – 10 | Small numbers swing wildly; ignore single posts |
| 1,000 – 10,000 | 3 – 8 | 2 – 6 | A sudden drop usually means format change, not a ban |
| 10,000 – 50,000 | 2 – 5 | 1 – 4 | Watch saves and shares, not likes |
| 50,000 – 100,000 | 1.5 – 4 | 1 – 3 | Comment quality matters more than count |
| 100,000+ | 1 – 3 | 0.5 – 2 | Below 1% at this size, audit your follower sources |
Engagement rate here is (likes + comments + saves + shares) divided by followers, per post.
Figures as of August 2026. Source: Instagram and Facebook Insights from accounts Islamabad Digital Marketing manages in Islamabad and Rawalpindi, August 2026. Twelve accounts — a small sample, so use these as thresholds rather than averages..
| Your goal | The number that matters | The number to ignore |
|---|---|---|
| Sell a product | Saves, link taps, DMs started | Likes |
| Build a local reputation | Comments from named local accounts | Reach from other cities |
| Get booked (clinic, salon, tutor) | WhatsApp messages and calls | Follower growth |
| Grow an audience | Shares and follows-per-post | Total impressions |
| Sell to businesses | Profile visits and saved posts | Emoji comments |
Figures as of August 2026. Source: Reporting framework Islamabad Digital Marketing uses on client accounts, August 2026..
What these numbers actually mean
Engagement rate on followers has become a weak measure since Reels started reaching strangers by default. A Reel that reaches 40,000 non-followers and gets 900 likes looks terrible against a 3,000-follower account and is actually the best thing that happened that month. Calculate against reach as well as against followers, and keep both numbers. When they diverge sharply, the platform is testing you with a new audience, which is usually good news rather than bad.
Bought followers are the most common reason a Pakistani account sits under 1 percent, and the damage outlasts the purchase. Accounts arrive at us with 60,000 followers and forty likes a post, mostly from accounts in countries the business does not serve. There is no clean fix — you post to a real audience and wait for the ratio to correct over months. That is why we will not buy followers for anyone, at any package level.
Comments are worth more than likes in this market because they are where the money is. A salon Reel with thirty comments asking about rates for a haircut is a booking sheet. The same Reel with 900 likes and no questions is a nice picture. When we report, we count questions asked and DMs started before anything else, because those are the numbers that turn into a customer in the chair the following week.
About these numbers
Engagement rate benchmarks for Pakistani accounts
A healthy Instagram engagement rate for a Pakistani account under 10,000 followers is 3 to 8 percent of followers; above 100,000 followers, 1 to 3 percent is normal. TikTok runs higher because views come from strangers. Under 1 percent usually means bought followers or a mismatched audience.
Where do these figures come from?
Instagram and Facebook Insights from accounts Islamabad Digital Marketing manages in Islamabad and Rawalpindi, August 2026. Twelve accounts — a small sample, so use these as thresholds rather than averages. Reporting framework Islamabad Digital Marketing uses on client accounts, August 2026. Everything is dated so you can see how current it is, and we update the tables rather than quietly leaving old numbers up.
Is advertising budget included in any of these prices?
No. Wherever a management or service fee is quoted here, ad spend is separate and paid directly to the platform. We never mark up an ad budget and neither should anyone else.
Checked and updated
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