Costs in PKR
Influencer rates in Pakistan
A Pakistani influencer with 20,000 to 100,000 followers charges PKR 8,000 to 60,000 for one sponsored post, and PKR 150,000 upward past 500,000 followers. TikTok creators price lower than Instagram creators at the same follower count. Barter deals are normal for restaurants and salons in the twin cities.
The numbers
| Follower tier | Instagram post or Reel (PKR) | TikTok video (PKR) | YouTube integration (PKR) |
|---|---|---|---|
| 5,000 – 20,000 (nano) | 3,000 – 15,000 | 3,000 – 12,000 | 8,000 – 30,000 |
| 20,000 – 100,000 (micro) | 8,000 – 60,000 | 8,000 – 40,000 | 25,000 – 120,000 |
| 100,000 – 500,000 (mid) | 40,000 – 200,000 | 30,000 – 120,000 | 80,000 – 350,000 |
| 500,000 – 2 million | 150,000 – 600,000 | 50,000 – 250,000 | 250,000 – 900,000 |
| 2 million+ (top tier) | 400,000 – 1,500,000 | 200,000 – 800,000 | 600,000 – 2,500,000 |
YouTube integrations cost more per creator because the mention stays searchable for years, unlike a story.
Figures as of August 2026. Source: Rates quoted to Islamabad Digital Marketing and to our clients by creators and talent managers in Islamabad and Rawalpindi, 2026..
| Add-on | Typical uplift | Worth paying for? |
|---|---|---|
| Usage rights to run the video as a paid ad | +30% to +100% of the fee | Often yes — the best creative you will get |
| Category exclusivity for 30 days | +25% to +50% | Only in crowded categories |
| Link in bio for 7 days | +10% to +25% | Yes if you sell online |
| Extra platform (same video reposted) | +20% to +40% | Cheap reach; usually worth it |
| Scriptwriting by your team instead of theirs | Usually free, sometimes discounted | Rarely — their voice performs better |
Figures as of August 2026. Source: Terms negotiated by Islamabad Digital Marketing on client campaigns, 2026..
What these numbers actually mean
Follower count is the worst predictor of whether a campaign works, and it is the only number most brands ask about. Before agreeing a fee, ask for a screenshot of the last three posts' insights: reach, saves, shares and profile visits. A creator with 30,000 followers whose posts get 400 saves is selling something. A creator with 300,000 followers whose posts get 60 comments, all emojis, is selling reach that will not move a rupee of your stock.
In the twin cities, food, salons and clinics run mostly on barter and that is fine — but the terms need writing down. A restaurant in F-6 giving away a PKR 8,000 meal should agree in a WhatsApp message: one Reel, posted within seven days, live for at least thirty, tagged and geotagged, and usable as a paid ad for one month. Half the disputes we see are about the video coming down after two weeks, not about the money.
Buy the usage rights almost every time. A creator's fifteen-second video shot on their phone routinely outperforms a studio ad in Meta's auction, and for another 30 to 50 percent of the fee you can run it as an ad for a month against your own audiences. Many brands in Pakistan pay a large fee for one post that reaches the creator's followers once, then never touch the asset again. That is the expensive mistake, not the rate card.
About these numbers
Influencer rates in Pakistan
A Pakistani influencer with 20,000 to 100,000 followers charges PKR 8,000 to 60,000 for one sponsored post, and PKR 150,000 upward past 500,000 followers. TikTok creators price lower than Instagram creators at the same follower count. Barter deals are normal for restaurants and salons in the twin cities.
Where do these figures come from?
Rates quoted to Islamabad Digital Marketing and to our clients by creators and talent managers in Islamabad and Rawalpindi, 2026. Terms negotiated by Islamabad Digital Marketing on client campaigns, 2026. Everything is dated so you can see how current it is, and we update the tables rather than quietly leaving old numbers up.
Is advertising budget included in any of these prices?
No. Wherever a management or service fee is quoted here, ad spend is separate and paid directly to the platform. We never mark up an ad budget and neither should anyone else.
Checked and updated
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