Costs in PKR
Google Ads costs in Pakistan
Google Search clicks in Pakistan cost roughly PKR 15 to 60 for ordinary local service terms and PKR 100 to 350 for lawyers, movers and property. A useful monthly test budget starts near PKR 30,000 in spend. Management fees sit on top and should never come out of spend.
The numbers
| Search category | Cost per click (PKR) | Comment |
|---|---|---|
| Everyday local services (salon, tailor, tuition) | 15 – 60 | Competition is thin; cheap to own |
| Restaurants and food delivery | 20 – 80 | Aggregators bid the terms up |
| Clinics and dental | 40 – 150 | Rises sharply for 'best' and 'near me' phrasing |
| Property, plots and rentals | 100 – 350 | Dealers bid hard on society names |
| Legal, immigration and visa services | 120 – 400 | Highest-intent, highest-cost bracket |
| Home services (movers, AC repair, pest control) | 60 – 200 | Spikes in summer for AC terms |
Display and YouTube placements cost a fraction of these numbers per click and convert at a fraction of the rate. Do not compare them directly.
Figures as of August 2026. Source: Rates observed in Google Ads accounts Islamabad Digital Marketing manages and quotes shown to us by advertisers in Islamabad and Rawalpindi, 2026..
| Line | PKR per month | Paid to |
|---|---|---|
| Minimum meaningful ad spend, local service | 25,000 – 40,000 | Google, directly from your card |
| Ad spend, competitive category (property, legal) | 80,000 – 300,000 | Google, directly from your card |
| Management fee, freelancer | 10,000 – 25,000 | The freelancer |
| Management fee, agency | 20,000 – 60,000 | The agency |
| Included in our Pro package | Managed within the PKR 70,000+ fee | Islamabad Digital Marketing; spend stays yours |
Figures as of August 2026. Source: Islamabad Digital Marketing price list plus management fees observed in the Islamabad market, 2026..
What these numbers actually mean
Google is for demand that already exists, which makes it the opposite purchase to Instagram. Nobody types 'emergency dentist Islamabad' at 11pm out of curiosity. That is why a PKR 150 click to a dental clinic can be excellent value while a PKR 15 click from a display banner is worthless — the first person has a problem right now. Spend on Search first, and only look at Display and YouTube once Search is capped out and still profitable.
Do the break-even sum before you write the first ad. A clinic charging PKR 2,500 a consultation, converting one in six clicks into a booked patient at PKR 120 a click, pays PKR 720 to earn PKR 2,500 — that works. A tuition centre charging PKR 4,000 a month per student that converts one in twenty clicks at PKR 60 pays PKR 1,200 for a student worth PKR 24,000 across six months — that works better. Write your own version of that sentence on paper.
In the twin cities, Google Ads and a properly maintained Google Business Profile pull in opposite directions on cost. The profile is free and takes the map-pack clicks; ads take the space above it. Businesses that neglect the free half end up bidding for traffic they could have had for nothing. We set the profile up first inside the Business bundle and only then decide whether paid search adds anything on top.
About these numbers
Google Ads costs in Pakistan
Google Search clicks in Pakistan cost roughly PKR 15 to 60 for ordinary local service terms and PKR 100 to 350 for lawyers, movers and property. A useful monthly test budget starts near PKR 30,000 in spend. Management fees sit on top and should never come out of spend.
Where do these figures come from?
Rates observed in Google Ads accounts Islamabad Digital Marketing manages and quotes shown to us by advertisers in Islamabad and Rawalpindi, 2026. Islamabad Digital Marketing price list plus management fees observed in the Islamabad market, 2026. Everything is dated so you can see how current it is, and we update the tables rather than quietly leaving old numbers up.
Is advertising budget included in any of these prices?
No. Wherever a management or service fee is quoted here, ad spend is separate and paid directly to the platform. We never mark up an ad budget and neither should anyone else.
Checked and updated
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