Costs in PKR
Content production rates in Pakistan
Producing content in Pakistan, before any editing, costs PKR 3,000 to 12,000 for a scripted short, PKR 20,000 to 60,000 for a half-day shoot and PKR 4,000 to 15,000 for a written article. Filming on a phone in your own shop removes most of that line. We plan around that on purpose.
The numbers
| Deliverable | Observed range (PKR) | What is in it |
|---|---|---|
| Script for a 60-second short | 1,500 – 6,000 | Hook, beats, on-screen text |
| Scripted short, filmed by a small crew | 3,000 – 12,000 | Script, one shooter, one location |
| Half-day shoot, 2–4 hours on site | 20,000 – 60,000 | Shooter, lights, 6–12 usable clips |
| Full-day shoot with a small crew | 45,000 – 150,000 | Camera, sound, assistant, travel |
| Written article, 800–1,200 words | 4,000 – 15,000 | Research, draft, one revision |
| Urdu voiceover, per minute of finished audio | 1,500 – 6,000 | Professional voice, clean recording |
Figures as of August 2026. Source: Rates quoted to Islamabad Digital Marketing by writers, shooters and voice artists in Islamabad and Rawalpindi, 2026..
| Item | One-time PKR | Why it matters |
|---|---|---|
| Clip-on lapel microphone | 1,500 – 6,000 | Bad audio loses viewers faster than bad video |
| Small LED panel light | 3,000 – 12,000 | Makes evening shooting possible during load-shedding hours |
| Tripod with phone mount | 1,500 – 5,000 | Lets you shoot alone |
| Power bank for the light and phone | 3,000 – 8,000 | Shoot continues when the power goes |
| Total starting kit | 9,000 – 31,000 | Pays for itself against one outsourced shoot day |
Figures as of August 2026. Source: Prices observed in Islamabad electronics markets and Pakistani online stores, 2026..
What these numbers actually mean
Most businesses in this city overpay for production and underpay for consistency. A PKR 60,000 shoot day that yields twelve beautiful clips is spent in six weeks, and then the account goes quiet again while everyone waits for the budget to come back. Twelve competent clips shot on a phone every month, forever, beats one polished batch a quarter. That is the reasoning behind our packages: the editing and posting are the recurring cost, and the filming is something you can mostly do yourself.
The one thing worth spending real money on is audio. A viewer will forgive a slightly soft image and will not forgive a shopkeeper's voice competing with a generator and traffic on Murree Road. A PKR 3,000 lapel mic fixes more content than a PKR 60,000 camera. If your budget for kit is small, buy the microphone, then the light, then the tripod, and leave the camera as the phone you already own.
Book a shoot day when you have something a phone genuinely cannot capture — a new clinic interior, a full menu shot properly, a product range against clean backgrounds, staff portraits. Then use the material for six months across every platform. We plan those days around a shot list agreed in advance, so nobody stands around at PKR 15,000 an hour deciding what to film next.
About these numbers
Content production rates in Pakistan
Producing content in Pakistan, before any editing, costs PKR 3,000 to 12,000 for a scripted short, PKR 20,000 to 60,000 for a half-day shoot and PKR 4,000 to 15,000 for a written article. Filming on a phone in your own shop removes most of that line. We plan around that on purpose.
Where do these figures come from?
Rates quoted to Islamabad Digital Marketing by writers, shooters and voice artists in Islamabad and Rawalpindi, 2026. Prices observed in Islamabad electronics markets and Pakistani online stores, 2026. Everything is dated so you can see how current it is, and we update the tables rather than quietly leaving old numbers up.
Is advertising budget included in any of these prices?
No. Wherever a management or service fee is quoted here, ad spend is separate and paid directly to the platform. We never mark up an ad budget and neither should anyone else.
Checked and updated
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