Costs in PKR
Marketing budget for a clinic in Islamabad
A single-doctor clinic in Islamabad should budget PKR 35,000 to 60,000 a month: PKR 25,000 for management and website, PKR 10,000 to 35,000 for ads. At a PKR 2,500 consultation, fourteen extra patients a month covers the whole thing. Track WhatsApp enquiries, not followers.
The numbers
| Clinic | Management (PKR) | Ads (PKR) | Total (PKR) | Extra patients needed to break even |
|---|---|---|---|---|
| Single doctor, one location | 25,000 | 10,000 – 35,000 | 35,000 – 60,000 | 14 – 24 at PKR 2,500 |
| Dental practice with two chairs | 25,000 – 35,000 | 20,000 – 60,000 | 45,000 – 95,000 | 6 – 12 at PKR 8,000 |
| Skin and aesthetics clinic | 35,000 – 70,000 | 40,000 – 150,000 | 75,000 – 220,000 | 5 – 15 at PKR 15,000 |
| Multi-doctor polyclinic | 50,000 – 90,000 | 50,000 – 200,000 | 100,000 – 290,000 | 40 – 115 at PKR 2,500 |
Break-even counts gross fee against total budget. It ignores the doctor's time, so treat it as a floor.
Figures as of August 2026. Source: Islamabad Digital Marketing price list plus consultation fees observed at clinics in Islamabad and Rawalpindi, 2026..
| Channel | Cost | What it needs to work |
|---|---|---|
| Google Business Profile and map results | Free to appear | Correct hours, real photos, steady reviews |
| Google Search ads | PKR 40 – 150 per click | One clear page per treatment |
| Meta ads to WhatsApp | PKR 60 – 350 per conversation | An ad that states the fee and the location |
| Organic Reels and Shorts | Included in management | The doctor on camera, answering real questions |
| Referrals from existing patients | Free | Asking, and a review link sent after the visit |
Figures as of August 2026. Source: Meta and Google Ads results from healthcare accounts Islamabad Digital Marketing manages, plus our own price list, 2026..
What these numbers actually mean
The doctor's face is the campaign. Patients in Islamabad choose a clinic the way they choose a person — they want to know who they will be sitting in front of, whether they explain things clearly, and whether the place looks clean. Thirty seconds of the doctor answering a question people actually ask, filmed in the consultation room, outperforms any designed post about services. That is why our clinic work starts with a list of the twenty questions the receptionist hears every week.
Be careful what you claim. Medical content in Pakistan carries real professional exposure, and promising outcomes, showing dramatic before-and-afters without consent, or naming prescription medicines invites complaints that cost far more than the campaign earns. Educational content is the safe and effective form: what a condition is, when to worry, what a procedure involves, what it costs. We keep every clinic script within that boundary and send it to the doctor before it is filmed.
Count WhatsApp messages and calls, never followers. A dermatology clinic in F-8 with 1,200 followers and eleven booked consultations a week is doing better than one with 30,000 followers and a full waiting room only on Saturdays. Put a WhatsApp click-to-chat button on the site, ask every caller how they found you, and write it down. Two weeks of that record tells you exactly which line in the budget to increase.
About these numbers
Marketing budget for a clinic in Islamabad
A single-doctor clinic in Islamabad should budget PKR 35,000 to 60,000 a month: PKR 25,000 for management and website, PKR 10,000 to 35,000 for ads. At a PKR 2,500 consultation, fourteen extra patients a month covers the whole thing. Track WhatsApp enquiries, not followers.
Where do these figures come from?
Islamabad Digital Marketing price list plus consultation fees observed at clinics in Islamabad and Rawalpindi, 2026. Meta and Google Ads results from healthcare accounts Islamabad Digital Marketing manages, plus our own price list, 2026. Everything is dated so you can see how current it is, and we update the tables rather than quietly leaving old numbers up.
Is advertising budget included in any of these prices?
No. Wherever a management or service fee is quoted here, ad spend is separate and paid directly to the platform. We never mark up an ad budget and neither should anyone else.
Checked and updated
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