Hooks · Tech reviewers
Opening lines that stop the scroll for tech review channels
Your viewer already has a budget and a shortlist, so lead with the rupee bracket and the verdict. Twin-city reviewers open with an unboxing and a spec sheet, and the man standing in a Saddar shop scrolls away. Give the number first, then earn the next ten minutes.
14 hooks you can use today
Each one says when to reach for it. Swap in your own numbers and area names.
- 01
“Forty thousand rupees. Four phones. One of them is a mistake.”
“Chalees hazaar. Chaar phone. Ek to bilkul nahi lena chahiye.”
Monthly price-bracket shootout, the most searched tech format in Pakistan.
- 02
“Non-PTA looks cheaper until you add registration. Let us count.”
“Non-PTA sasta lagta hai, registration mila kar hisaab karte hain.”
Anyone about to buy an imported handset on the shop's quoted price alone.
- 03
“Six months with this phone. Now the honest part.”
“Is phone ke sath chhe mahine. Ab asal baat.”
Long-term follow-up on a handset you reviewed positively at launch.
- 04
“Fifty thousand: new mid-range, or a used flagship from Saddar?”
“Pachaas hazaar: naya mid-range, ya Saddar se used flagship?”
The comparison your comment section asks under every single review.
- 05
“Screen broke. Saddar quoted nine thousand, service centre nineteen.”
“Screen tooti. Saddar ne nau hazaar kaha, service centre ne unnees.”
Repair-cost content, which outperforms specs for people who own the phone.
- 06
“Check the IMEI before you hand over the cash.”
“Paise dene se pehle IMEI check kar lein.”
Used-phone buying guide for anyone heading to a mobile market this week.
- 07
“This price is already wrong. The dollar moved last week.”
“Ye rate ab ghalat ho chuka hai. Pichle hafte dollar hil gaya.”
Reposting a price video when the rupee or PTA rates shift again.
- 08
“Three phones I would not buy at thirty thousand.”
“Tees hazaar mein ye teen phone main kabhi na loon.”
Negative bracket video, which gets more saves than any recommendation.
- 09
“Slow 4G on Jazz? One setting fixes it.”
“Jazz pe 4G slow chal raha hai? Ek setting se theek ho jata hai.”
Evergreen fix-it short that keeps getting searched years later.
- 10
“I bought this with my own money. Nobody sent it.”
“Ye phone maine apne paison se liya hai, kisi ne bheja nahi.”
Reviews of handsets you funded yourself, when the review lands late.
- 11
“This brand has no service centre in the twin cities.”
“Is brand ka twin cities mein koi service centre hi nahi.”
Warranty and after-sales content, the part every spec video skips.
- 12
“Dubai price versus Blue Area price, everything added in.”
“Dubai ka rate ya Blue Area ka rate, poora hisaab lagate hain.”
Speaking to families whose relative is about to bring a phone from the Gulf.
- 13
“Three-year-old phone, ten minutes, usable again.”
“Teen saal purana phone, das minute, phir se chalne layak.”
Search-driven guide for viewers who cannot afford a new handset this year.
- 14
“Moving everything from your old Android. Nothing gets lost.”
“Purane Android se sab kuch naye mein, kuch bhi zaya nahi hoga.”
Setup guide published alongside every popular budget launch.
Using these hooks
How do I use these hooks?
Your viewer already has a budget and a shortlist, so lead with the rupee bracket and the verdict. Twin-city reviewers open with an unboxing and a spec sheet, and the man standing in a Saddar shop scrolls away. Give the number first, then earn the next ten minutes.
Should I use them word for word?
Use the shape, change the words. These are written for tech review channels generally; the version that works is the one with your own price, your own area and your own customer's actual question in it.
Do these work in Urdu?
Several have a Roman Urdu version below, and in the twin cities that version usually performs better on TikTok and Facebook. On LinkedIn, stay in English.
Checked and updated
Next step
Want these written for your business, every week?
We write and film the whole month for tech review channels — hooks, scripts, captions and the editing — from PKR 15,000 a month.
WhatsApp us