Hooks · Child specialists
Opening lines that stop the scroll for child specialist clinics
These are written for a mother at two in the morning, so lead with the temperature, the age or the red flag. No greetings. The mistake most child specialists make is starting with today we will discuss, by which point she has already opened WhatsApp to ask a cousin.
14 hooks you can use today
Each one says when to reach for it. Swap in your own numbers and area names.
- 01
“Two in the morning, thermometer in hand. Read this first.”
“Raat ke do bajay, thermometer haath mein. Pehle ye parh lein.”
Opening the fever protocol video that gets watched at night.
- 02
“Paracetamol by weight, not by age. Screenshot this.”
“Paracetamol wazan ke hisaab se, umar se nahi. Screenshot le lein.”
Dosage card content designed to be saved in a parent's gallery.
- 03
“Five signs that mean hospital tonight, not tomorrow morning.”
“Paanch nishaniyan: aaj raat hospital, subah nahi.”
Red-flag list, the most forwarded post a child specialist makes.
- 04
“Most fevers need no antibiotic. The compounder will still give one.”
“Zyada tar bukhar mein antibiotic ki zaroorat nahi. Compounder phir bhi de dega.”
Countering the three-hundred rupee injection down the street.
- 05
“Polio drops do not harm your child. Here is what is inside.”
“Polio ke qatray nuqsan nahi dete. Andar kya hai, sun lein.”
Around a campaign week, when WhatsApp rumours peak again.
- 06
“Fever after the six-week shots is normal. For how long, exactly.”
“Chhe hafte wale teekon ke baad bukhar normal hai. Kitni der, ye sun lein.”
For anxious first-time parents on the evening after vaccination.
- 07
“Dengue in children. The warning signs missed in the first three days.”
“Bachon mein dengue. Pehle teen din ki nishaniyan sab chhor dete hain.”
Early September, two weeks before the dengue queue builds.
- 08
“You are sponging wrong. Cold water makes the fever worse.”
“Sponging ghalat ho rahi hai. Thanda pani bukhar barha deta hai.”
Correcting the most common home mistake in Pakistani households.
- 09
“ORS goes in a full litre, not half a glass.”
“ORS poore litre mein, aadhe glass mein nahi.”
May to July, when summer diarrhoea fills the evening clinic.
- 10
“Winter cough or a chest infection? Forty-five seconds.”
“Sardi ki khansi hai ya seene ka infection? Paintalees second.”
December to February, when parents cycle through cough syrups.
- 11
“Missed a vaccine dose? You do not start the card again.”
“Ek dose reh gayi? Card dobara shuru nahi hota.”
Reassuring parents who fell behind on the EPI schedule.
- 12
“Solids start at six months. These are the first three foods.”
“Chhe mahine par khana shuru. Pehli teen cheezen ye hain.”
For parents caught between grandmother advice and the guidelines.
- 13
“Three years old and four hours of screen. Let us talk.”
“Teen saal ka bacha, chaar ghante mobile. Baat karte hain.”
Growing-up pillar, aimed at parents of toddlers and preschoolers.
- 14
“The growth chart, explained the way a parent needs it.”
“Growth chart, walidain ki zabaan mein.”
For families worried their child is smaller than the cousins.
Using these hooks
How do I use these hooks?
These are written for a mother at two in the morning, so lead with the temperature, the age or the red flag. No greetings. The mistake most child specialists make is starting with today we will discuss, by which point she has already opened WhatsApp to ask a cousin.
Should I use them word for word?
Use the shape, change the words. These are written for child specialist clinics generally; the version that works is the one with your own price, your own area and your own customer's actual question in it.
Do these work in Urdu?
Several have a Roman Urdu version below, and in the twin cities that version usually performs better on TikTok and Facebook. On LinkedIn, stay in English.
Checked and updated
Next step
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