Hooks · News & commentary channels
Opening lines that stop the scroll for news and commentary channels
Lead with the document or the exact rupee change, never with your opinion of the government. Commentary channels here shout the thumbnail and open with two minutes about the state of the nation. Your viewer wants the paragraph on screen, in plain Urdu, and he wants it tonight.
15 hooks you can use today
Each one says when to reach for it. Swap in your own numbers and area names.
- 01
“This is the paragraph. No talk show read it out tonight.”
“Yehi paragraph hai. Aaj kisi talk show mein parha nahi gaya.”
Opening a same-day explainer where the document is the whole story.
- 02
“Petrol went up. For a Suzuki owner that is this much monthly.”
“Petrol barh gaya. Suzuki wale ki jeb pe mahine ka itna parega.”
Price announcement night, translated into one household's actual bill.
- 03
“Not today's news. What is behind today's news.”
“Aaj ki khabar nahi. Aaj ki khabar ke peeche ki baat.”
Background explainer published the same evening a story breaks.
- 04
“One page of the budget decides your salary slab. This one.”
“Budget ka aik safha aap ki tankhwah ka faisla karta hai. Ye wala.”
Budget week, when salaried viewers are searching for their own slab.
- 05
“I said something wrong last week. Correcting it first.”
“Pichle hafte maine ghalat kaha tha. Pehle wo theek kar loon.”
Opening the Sunday round-up, which is where corrections belong.
- 06
“I asked a senator one question at the Parliament gate.”
“Parliament ke gate pe senator se aik seedha sawal kiya.”
Corridor content only an Islamabad-based channel can actually get.
- 07
“This FBR notification lands on every trader in Raja Bazaar.”
“Ye FBR notification Raja Bazaar ke har tajir pe lagta hai.”
Tax or trade notification, aimed straight at the Rawalpindi business viewer.
- 08
“Recorded outside the courtroom, twenty minutes after the hearing.”
“Adalat ke bahar record kiya, sunwai khatam hone ke bees minute baad.”
Court day, when speed and proximity are your only real advantage.
- 09
“The operative paragraph, in plain Urdu, word by word.”
“Faisle ka amli paragraph, saada Urdu mein, lafz ba lafz.”
A judgment everyone is quoting and almost nobody has read.
- 10
“This IMF condition changes your electricity bill next month.”
“IMF ki ye shart agle mahine aap ke bijli bill mein aaye gi.”
Turning an agreement headline into the number that hits a household.
- 11
“Five things happened this week. One will matter next year.”
“Is hafte paanch cheezen hui. Aik agle saal bhi yaad rahe gi.”
Sunday round-up, the habit video that survives a slow news week.
- 12
“The lawyer came down the court steps and said this.”
“Wakeel adalat ki seerhiyon se utar kar ye baat kah gaya.”
A hearing where the counsel's own summary beats any studio analysis.
- 13
“I am reading the notification on screen. Judge it yourself.”
“Notification screen pe parh raha hoon. Faisla khud kar lein.”
A contested claim where showing the page protects you from a strike.
- 14
“Both talk shows got this wrong tonight. Here are the clips.”
“Aaj raat dono talk show ghalat thay. Clips saamne rakh raha hoon.”
Weekly media-check segment, your most re-shared format on Facebook.
- 15
“Constitution Avenue, ten minutes ago. Three minutes of explanation.”
“Constitution Avenue, das minute pehle. Teen minute mein poori baat.”
Protest or gathering in the capital, filmed and explained before anyone else.
Using these hooks
How do I use these hooks?
Lead with the document or the exact rupee change, never with your opinion of the government. Commentary channels here shout the thumbnail and open with two minutes about the state of the nation. Your viewer wants the paragraph on screen, in plain Urdu, and he wants it tonight.
Should I use them word for word?
Use the shape, change the words. These are written for news and commentary channels generally; the version that works is the one with your own price, your own area and your own customer's actual question in it.
Do these work in Urdu?
Several have a Roman Urdu version below, and in the twin cities that version usually performs better on TikTok and Facebook. On LinkedIn, stay in English.
Checked and updated
Next step
Want these written for your business, every week?
We write and film the whole month for news and commentary channels — hooks, scripts, captions and the editing — from PKR 15,000 a month.
WhatsApp us