YouTube SEO
We title each recipe the way a home cook types it — dish name first, often in Roman Urdu with 'banane ka tarika' — and write a description with the full ingredient list, quantities and chapters for each step. Seasonal recipes get published weeks before Ramadan, Eid or winter, when the searching actually starts.
On the Growth package, PKR 35,000 per month. Ad spend, if you run ads, is separate.
Why it fits
Recipes are searched constantly and the searches barely change from year to year: karahi, nihari, biryani, kheer. That makes a cooking channel one of the best long-term bets on YouTube, but only if each video is labelled the way people search, in the spelling they use. A G-13 kitchen channel competing with national names will not win on 'chicken karahi' alone, so the work is finding the specific version — dhaba style, without tomatoes, for eight people — that a smaller channel can own.
The work
Examples
Illustrative starting points, not results. The audit decides the real first move.
Sample search phrases around one dish
'chicken karahi banane ka tarika', 'karahi without tomato', 'dhaba style karahi recipe Urdu', 'karahi for 8 persons', 'karahi mein kitna tel dalein'. One video can answer several; the title should lead with the most specific one you can own.
Description layout for a recipe
Line one: the dish and who it serves. Then ingredients with quantities in grams and cups, in English with Urdu names in brackets. Then chapters by step. Then a single line on storage or reheating, which is a common follow-up search.
By owning a specific version of a dish rather than the dish itself. A small Islamabad or Rawalpindi kitchen channel will struggle on 'biryani' alone but can rank for 'biryani for eight people in a pressure cooker'. Clear titles, ingredient lists in the description and step chapters do the rest.
Several weeks before Ramadan begins. Home cooks in the twin cities start planning sehri and iftar menus early, and YouTube needs time to show a new video to the right people. Recipes posted on the first roza mostly compete with videos that have been collecting views for weeks already.
Pitfalls
Where
Price
The Growth package includes full channel SEO on every new upload; rewriting a large back catalogue of old videos is quoted separately after we have looked at the channel.
Growth
PKR 35,000per month
A YouTube channel or business page that is posting but not growing.
These are the questions we get on WhatsApp every week, answered the way we would answer them there.
WhatsApp usUsually Roman Urdu for the dish and English for the descriptor, because that mix is how most Pakistani home cooks type. We check the actual phrasing for each recipe and add Urdu script in the description where it helps viewers who search in Urdu.
Yes. Old recipe videos are often the best candidates, because the dishes are still searched. We rewrite titles and descriptions on the ones getting some impressions and add chapters, then compare their traffic over the following weeks.
Related
Next step
Tell us your business and where you trade. We reply on WhatsApp with the first thing we would change, usually under 2 hours in working hours.
WhatsApp us
