One shoot, many cuts
The official video for YouTube; three hook clips in different settings; a lyric video; a sixty-second making-of; a duet-ready vertical cut; and the release cover reshaped for stories.
Video editing
From your music video shoot and studio sessions we edit the official video, then cut vertical clips — the hook, the drop, a behind-the-scenes moment — plus a lyric version and a clean live one-take, so the money already spent on the shoot produces a full month of release content rather than a single upload.
On the Growth package, PKR 35,000 per month. Ad spend, if you run ads, is separate.
Why it fits
Independent musicians often spend most of a release budget on recording and the shoot, then publish the video once and stop. With no short clips cut before release day, the song has nothing to travel on, and the video's views show it. The footage to fix this usually exists already: alternate takes, phone clips from the studio, moments between set-ups. An editor who cuts on the beat and understands which eight seconds could become a sound turns that footage into the clips a release depends on.
The work
Examples
Illustrative starting points, not results. The audit decides the real first move.
One shoot, many cuts
The official video for YouTube; three hook clips in different settings; a lyric video; a sixty-second making-of; a duet-ready vertical cut; and the release cover reshaped for stories.
Lyric video note
Urdu-script lyrics on screen for one version and Roman Urdu for another, so fans in Pakistan and the diaspora can both sing along. Every line is checked against your written lyrics, never auto-transcribed.
Enough to post through the weeks around release: several vertical clips plus a lyric video, a behind-the-scenes cut and a live version. For an Islamabad artist releasing independently, a shoot planned with these outputs in mind costs little extra and yields a full month of material.
Not always, but it helps. Ask your videographer in Islamabad or Rawalpindi to grab a few vertical shots of the chorus at each location; otherwise we crop from horizontal footage, which works best when the subject stays centred. Phone clips from the shoot day fill gaps well.
Pitfalls
Price
The Growth package covers four long-form and twelve short edits a month; multi-camera shoots, heavy motion graphics and footage we have to film ourselves are quoted separately.
Growth
PKR 35,000per month
A YouTube channel or business page that is posting but not growing.
These are the questions we get on WhatsApp every week, answered the way we would answer them there.
WhatsApp usIt can. If your distributor registers your track with YouTube's Content ID, other people's uploads of the song are claimed for you. Occasionally your own channel gets claimed by mistake; distributors usually let you whitelist your channel to prevent that.
No. We edit video and sync it to your final mastered audio. Mixing and mastering are done by your studio or engineer before the files reach us.
Related
Next step
Tell us your business and where you trade. We reply on WhatsApp with the first thing we would change, usually under 2 hours in working hours.
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