A hook we would test
'Aap ki CV ki pehli line HR ne parhi hi nahi.' Cut to the CV on screen, the objective paragraph highlighted, deleted, and replaced with two lines of actual skills. Thirty-five seconds.
TikTok marketing
TikTok marketing for career coaches reaching Rawalpindi and Islamabad graduates
We make four short clips a week for TikTok: one CV mistake shown on screen, one interview question role-played, one honest note on how hiring works here. Each clip is under a minute, captioned in Roman Urdu, and ends by pointing to your free checklist or paid review, never to a promise of a job.
On the Starter package, PKR 15,000 per month. Ad spend, if you run ads, is separate.
Why it fits
Why tiktok marketing matters for career coaches and CV consultants
Fresh graduates in Rawalpindi spend hours on TikTok and almost none on LinkedIn. They would never search 'career coach', but they will watch a forty-second clip about why their CV objective paragraph gets ignored, then watch it again and send it to a friend. TikTok reaches people before they think of themselves as your client. The challenge is that the platform rewards confident claims, and career advice built on confident claims — 'do this and get hired' — is exactly what loses trust in this market.
The work
What we run for career coaches and CV consultants
- Script four clips a week from your real sessions, each built on a single mistake or question, with a hook in the first two seconds.
- Film in batches of eight on one afternoon, so a month of clips comes from two short sittings rather than daily filming.
- Caption in Roman Urdu with English job terms intact, and add on-screen text so the clip works with sound off in a hostel or on a bus.
- Pin a comment with your free CV checklist and a WhatsApp link, and reply to the best questions with video replies.
- Track which clip topics bring WhatsApp enquiries, not just views, and shift the next month's scripts toward those topics.
Examples
Where we would start
Illustrative starting points, not results. The audit decides the real first move.
A series idea
'Interview ka ek sawal' — every Thursday, one panel question, two bad answers acted out quickly, one good one. Same format, same lighting, so regular viewers recognise it within a second.
Is TikTok too unprofessional for a career coach?
Not if the content is specific and calm. Fresh graduates in Rawalpindi and Islamabad are on TikTok, and a clip that fixes one real CV mistake looks more credible than a polished LinkedIn banner. Keep the dancing and trends out; one problem, one fix, filmed plainly, works for this trade.
What should a career coach post on TikTok?
Short clips that show one fix: a CV line rewritten, an interview answer improved, a salary question handled. Twin-city graduates respond to things they can apply tonight. Add a recurring series so viewers return, and link a free checklist so interest can move into WhatsApp and then a paid session.
Pitfalls
Common mistakes with tiktok marketing
- Implying a guaranteed job or a salary outcome to chase views, which brings in the wrong buyers and the wrong comments.
- Making polished, slow clips with long intros that TikTok viewers scroll past before the point arrives.
- Treating views as the goal when the useful number is how many viewers sent a WhatsApp message about a review.
Where
Where career coaches and CV consultants cluster in the twin cities
Price
What does tiktok marketing for career coaches and cv consultants cost?
The Starter package covers short edits, daily posting and profile set-up with TikTok as your one platform; more videos or a second platform moves you to Growth or Pro.
Starter
PKR 15,000per month
A creator or small shop that has stopped posting and needs someone to keep it moving.
- 8 Shorts, Reels or TikToks edited
- 8 thumbnails or graphics
- Daily posting and scheduling on 1 platform
- Basic SEO: titles, descriptions, hashtags
- Monthly report on WhatsApp
- Month to month. Cancel any time.
- Ad spend is separate and paid straight to the platform. We never mark it up.
- No setup fee, no hidden charges.
- Prices are in PKR and include everything listed.
Questions about tiktok marketing for career coaches and cv consultants
These are the questions we get on WhatsApp every week, answered the way we would answer them there.
WhatsApp usWill TikTok work for mid-career clients too?
Less so. Thirty-five-year-olds switching sector are more often on LinkedIn and YouTube. We usually recommend TikTok for graduate-focused coaches and keep it secondary for anyone selling mainly to experienced professionals.
Do I have to show my face?
It helps trust, but screen-recorded CV edits with your voice work well for this trade. Many coaches start with voice and screen, then add face-to-camera clips once they are comfortable.
Related
Keep reading
- TikTok marketingThe full service
- Social media for career coaches and CV consultantsThe trade guide
- LinkedIn personal branding for career coaches and CV consultantsGhost-written LinkedIn posts for founders, lawyers and consultants
- YouTube SEO for career coaches and CV consultantsTitles, descriptions and chapters written for how Pakistan searches
- Instagram marketing for career coaches and CV consultantsReels-first Instagram for salons, clinics, cafés and boutiques
- AI chatbots for career coaches and CV consultantsAI assistants that answer routine questions from your own information
Next step
TikTok marketing for career coaches and CV consultants? Send us your link.
Tell us your business and where you trade. We reply on WhatsApp with the first thing we would change, usually under 2 hours in working hours.
WhatsApp us