A post we would draft
We switched our bleaching line to a lower-water process this year. Here is what changed on the floor, what it means for lead times, and what it does not change about the fabric hand feel.
LinkedIn personal branding
We run LinkedIn for the person a Faisalabad mill's buyers actually deal with: the owner, a director or the export manager. We rewrite the profile so a sourcing manager understands it in seconds, post weekly from the factory floor, compliance work and trade fairs, and help with connection requests to buyers. It is planned and written from Islamabad.
On the Growth package, PKR 35,000 per month. Ad spend, if you run ads, is separate.
Why it fits
Textile buying is personal. A sourcing manager at a retailer in Europe will check the LinkedIn profile of the Faisalabad contact who emailed her before replying, and often before checking the company site. A profile with a blurry photo, a one-word headline and no activity suggests a small, uncertain supplier. A profile that shows the person on the floor, explains a new finish or a compliance audit in plain English, and posts from the last trade fair builds familiarity across the months it takes for a buyer to place a trial order.
The work
Examples
Illustrative starting points, not results. The audit decides the real first move.
A post we would draft
We switched our bleaching line to a lower-water process this year. Here is what changed on the floor, what it means for lead times, and what it does not change about the fabric hand feel.
A headline rewrite
Before: 'Director'. After: 'Director, Home Textile Exports, Faisalabad · Bed linen and towels for retailers in Europe and the Gulf'.
Yes, mainly for the person who deals with buyers. International sourcing teams use LinkedIn to check who they are talking to and to keep track of suppliers. A Faisalabad export manager who posts regularly about products, compliance and fairs stays visible during the long gap between a first meeting and a first order.
We do, from voice notes and photos the owner or export manager sends on WhatsApp. A two-minute note in Urdu about a new finish becomes a short, clear English post. The owner approves each draft before it goes up, so nothing is posted in a Faisalabad director's name without his say.
Pitfalls
The city
We work with Faisalabad clients remotely. A video call with the owner or the export manager sets the priorities, then your team sends product specs, mill photos and certificates through a shared Drive folder. We write, design, build and post from Islamabad and report on WhatsApp. For factory footage, your staff film on a phone or you hire a local videographer, and we edit it.
Markets we know there
Ghanta Ghar (Clock Tower) · Kachehri Bazaar · Rail Bazaar · Karkhana Bazaar · Aminpur Bazaar · D Ground · Susan Road
Content languages
Urdu and Punjabi for local trade, English for export buyers
Price
The Growth package covers ghost-written posts for one personal profile, the monthly strategy call and comment replies; a second person's profile, such as a co-founder's, is quoted separately.
Growth
PKR 35,000per month
A YouTube channel or business page that is posting but not growing.
These are the questions we get on WhatsApp every week, answered the way we would answer them there.
WhatsApp usMostly the personal profile. Buyers connect with people, and personal posts reach far more of them than company page posts. Keep the company page tidy and share the best posts there too.
We prepare the connection list and draft the notes, but the requests are sent from your account by you or with your approval. LinkedIn restricts accounts that send automated or bulk requests, so we keep the pace human.
Related
Next step
Tell us your business and where you trade. We reply on WhatsApp with the first thing we would change, usually under 2 hours in working hours.
WhatsApp us