Spec sheet line
Composition: 100% cotton. Construction: 50x50 / 124x94. Width: 98 inches. Finish: mercerised, peach. Shrinkage: within agreed tolerance after wash, tested per buyer standard.
Copywriting in English and Urdu
We write the words a Faisalabad textile business sends out: company profiles, product spec sheets, website pages and buyer emails in plain international English, and Urdu or Roman Urdu posts and rate-list captions for local wholesale. Your team sends specs, photos and voice notes; we turn them into copy and return drafts for approval through WhatsApp and Drive.
On the Growth package, PKR 35,000 per month. Ad spend, if you run ads, is separate.
Why it fits
Much of Faisalabad's textile writing is translated straight from Urdu or copied from older catalogues, and buyers notice. A spec sheet that says 'best quality fabric with excellent finishing' tells a sourcing manager nothing; one that lists composition, construction, GSM, shrinkage and finish tells her you know your product. The same mill may also sell surplus or local ranges through the Ghanta Ghar bazaars, where a different voice works: short Urdu captions with article numbers and widths. One business needs two kinds of writing, and few people write both well.
The work
Examples
Illustrative starting points, not results. The audit decides the real first move.
Spec sheet line
Composition: 100% cotton. Construction: 50x50 / 124x94. Width: 98 inches. Finish: mercerised, peach. Shrinkage: within agreed tolerance after wash, tested per buyer standard.
A wholesale caption in Roman Urdu
Naya print aa gaya — article 4417, 6 colour, arz 54 inch. Kam az kam ek thaan per colour. Rate ke liye WhatsApp karein.
With specifications first and adjectives last. A buyer comparing Faisalabad suppliers wants composition, construction, GSM, width, finish and minimum order, set out the same way on every sheet. Plain words like 'soft' or 'durable' are fine once the numbers are there, but they cannot replace them.
Yes. Faisalabad wholesale posts work best in short Urdu or Roman Urdu with the article number, width and colours up front. We write those alongside the English export material, so the same mill can address a European buyer and a retailer from Jhang without sounding wrong to either.
Pitfalls
The city
We work with Faisalabad clients remotely. A video call with the owner or the export manager sets the priorities, then your team sends product specs, mill photos and certificates through a shared Drive folder. We write, design, build and post from Islamabad and report on WhatsApp. For factory footage, your staff film on a phone or you hire a local videographer, and we edit it.
Markets we know there
Ghanta Ghar (Clock Tower) · Kachehri Bazaar · Rail Bazaar · Karkhana Bazaar · Aminpur Bazaar · D Ground · Susan Road
Content languages
Urdu and Punjabi for local trade, English for export buyers
Price
Captions, scripts and channel copy are part of the Growth package; full website copy or a large batch of ad variations is quoted after the audit.
Growth
PKR 35,000per month
A YouTube channel or business page that is posting but not growing.
These are the questions we get on WhatsApp every week, answered the way we would answer them there.
WhatsApp usYour production or export team. We write from the specs you give and mark anything unclear for confirmation. Nothing technical goes out unless someone at the mill has approved it, because a wrong GSM on a sheet can cost an order.
Mostly templates your team adapts, plus specific emails for important moments such as a first approach or a post-fair follow-up. Day-to-day negotiation is better handled by the person who knows the buyer.
Related
Next step
Tell us your business and where you trade. We reply on WhatsApp with the first thing we would change, usually under 2 hours in working hours.
WhatsApp us