Copywriting in English and Urdu

Urdu and English copywriting for nutritionists in Islamabad

We would write the words around your practice: Reel scripts, Instagram captions, website pages, and the plan handouts clients take home, in English, Urdu or Roman Urdu. Everything starts from your clinical guidance and is checked by you, then written in plain language a mother in Satellite Town or a student in E-11 understands immediately.

On the Growth package, PKR 35,000 per month. Ad spend, if you run ads, is separate.

Ask on WhatsApp Get a free audit

Why it fits

Why copywriting in english and urdu matters for nutrition practices

Nutrition advice in Pakistan is buried under hype: miracle teas, rapid-loss promises and borrowed Western terms. A dietitian's words have to do the opposite job, sounding calm, honest and practical without becoming dull. Many families understand dietary guidance better in Urdu, especially the older relative who does the cooking, while professionals in F-7 may prefer English. Good copy bridges both, turning a detailed plan into instructions a family kitchen can follow and captions that build trust instead of promising results.

The work

What we run for nutrition practices

Write Reel and video scripts from short voice notes you send, keeping your phrasing and checking every claim with you.
Turn your plans into clear handouts: what to eat, portion guides using roti and cups, and what to do at a dawat.
Write website pages for each condition you support, answer-first and free of promises about kilos or timelines.
Translate key materials into simple Urdu for the family member who actually cooks.
Edit captions so they avoid absolute claims, body-shaming language and anything that reads like a diagnosis.

Examples

Where we would start

Illustrative starting points, not results. The audit decides the real first move.

A caption rewrite

Before: 'Lose ten kilos in two weeks with our PCOS diet!' After: 'PCOS mein wazan kam karna mushkil kyun hota hai, aur plan mein kya alag hota hai. Swipe karein, aur apni reports ke saath consult book karein.'

A handout line, written from your guidance

'At a wedding: take salad and protein first, then a smaller portion of rice, and skip the second dessert round.' Simple, specific and easy for the person who cooks at home to follow.

How should a dietitian write Instagram captions?

Write one clear point per caption, in the language your clients use, and end with a simple next step. Avoid promises about kilos or speed. Practices in Islamabad and Rawalpindi earn more trust with captions that explain why something works than with slogans, and Roman Urdu often reads more naturally than formal English.

Why do nutrition plans need Urdu versions?

Because the person who cooks often reads Urdu more comfortably than English. A plan written only in English can be misunderstood at home, especially portions and substitutions. Short Urdu handouts help families in Rawalpindi, Satellite Town and across Islamabad follow the plan as intended, which supports the client's own effort.

Pitfalls

Common mistakes with copywriting in english and urdu

Copying promises from competitors' captions, which makes a qualified practice sound like a miracle seller.
Writing handouts in dense English when the person cooking reads Urdu far more comfortably.

Where

Where nutrition practices cluster in the twin cities

Price

What does copywriting in english and urdu for nutrition practices cost?

Captions, scripts and channel copy are part of the Growth package; full website copy or a large batch of ad variations is quoted after the audit.

Growth

PKR 35,000per month

A YouTube channel or business page that is posting but not growing.

4 long-form videos edited
12 Shorts, Reels or TikToks edited
Thumbnails for everything we publish
Full channel or page SEO
Comment and DM replies
Weekly report on WhatsApp
1 strategy call every month

Month to month. Cancel any time.
Ad spend is separate and paid straight to the platform. We never mark it up.
No setup fee, no hidden charges.
Prices are in PKR and include everything listed.

Compare every package

Questions about copywriting in english and urdu for nutrition practices

These are the questions we get on WhatsApp every week, answered the way we would answer them there.

WhatsApp us

Do you have nutrition qualifications?

No, and we do not pretend to. You provide the clinical guidance and approve the final text. Our role is making accurate advice readable, consistent and suited to each platform, in whichever language your clients prefer.

Can you write my website too?

Yes. Copywriting covers website pages as well as captions and scripts. If you also need the site built and hosted, that comes under the Business bundle, and we write the pages as part of the build.