Email marketing

Email marketing for Sialkot exporters following up with buyers and trade-fair contacts

For Sialkot exporters we turn scattered business cards and old enquiries into an organised buyer list and a steady email rhythm: follow-ups after trade fairs, new-sample and new-range announcements, season updates and gentle check-ins with buyers who went quiet. Everything is written in clear English and sent only to people who agreed to hear from you.

On the Pro package, PKR 70,000+ per month. Ad spend, if you run ads, is separate.

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Why it fits

Why email marketing matters for Sialkot

After every trade fair, Sialkot exporters come home with stacks of cards and promises to follow up, and then production takes over. Months later many of those contacts have forgotten the conversation. Email is still how international buyers prefer to receive supplier news, and a short, well-timed message with a new glove design or instrument range reminds them who you are. Unlike social media, an email list belongs to you, and it keeps working between fairs and seasons.

The work

What we run for Sialkot

Gather contacts from fairs, enquiries and past orders into one list, tagged by product interest and market, with consent recorded.
Write a follow-up sequence for new fair contacts: thank you, product sheet, sample offer, then a check-in.
Send short updates on new samples, ranges or capabilities, with real photos from your unit.
Set up a proper sending domain and authentication so emails land in inboxes rather than spam.
Track opens, replies and enquiries, and remove contacts who ask not to hear from you.

Examples

Where we would start

Illustrative starting points, not results. The audit decides the real first move.

Trade-fair follow-up email

'Good to meet you at the fair. As promised, our glove range and sample options are attached. If your next season's designs are ready, send them over and we will quote within the week.' (Illustrative.)

New-range email outline

Subject naming the product; one photo; three short points on what is new; MOQ and sample availability; one clear reply-to request.

Is email marketing worth it for Sialkot exporters?

Yes, for staying in touch with buyers you have already met or who enquired. International buyers still prefer supplier news by email. Short, relevant messages after fairs and when new ranges launch keep a Sialkot exporter's name in front of them between orders.

How often should Sialkot exporters email buyers?

Only when there is something useful: after a fair, with a new range or sample, before the buying season and with an occasional check-in. For most Sialkot exporters that means monthly or less. Too frequent and buyers unsubscribe; too rare and they forget.

Pitfalls

Common mistakes with email marketing

Buying email lists and sending cold blasts, which damages your domain and reputation.
Sending long newsletters full of company news buyers do not care about.
Using a free email address for business sends, which hurts deliverability and looks small.

The city

How we work with businesses in Sialkot

Sialkot work is done remotely from Islamabad. We start with a video call to walk through your product range and the markets you sell into, then work through WhatsApp and a shared Drive folder. Your staff film the production floor, stitching, polishing or packing on a phone, or you hire a local videographer for a full factory film; we edit, write, build and run the campaigns.

Markets we know there

Paris Road · Kashmir Road · Saddar Bazaar · Defence Road

Content languages

English for export buyers, Punjabi and Urdu for local customers

Price

What does email marketing for sialkot cost?

The Pro package includes writing, building and sending your email programme; the email platform subscription is paid by you directly to the provider.

Pro

PKR 70,000+per month

A serious personal brand or business running 2-3 platforms properly.

2-3 platforms managed together
Near-unlimited editing (fair use)
Paid ads managed (ad spend separate)
Full content calendar, planned a month ahead
Consultancy call every two weeks
Weekly report plus a live dashboard

Month to month. Cancel any time.
Ad spend is separate and paid straight to the platform. We never mark it up.
No setup fee, no hidden charges.
Prices are in PKR and include everything listed.

Compare every package

Questions about email marketing for sialkot

These are the questions we get on WhatsApp every week, answered the way we would answer them there.

WhatsApp us

Can you send emails to buyers we have never contacted?

We avoid cold mass emails. They damage your sending reputation and often break privacy rules in buyers' countries. We focus on people who met you, enquired or asked for updates, which works better anyway.

Which package includes email marketing?

Email marketing sits in Pro alongside ads and the content calendar. Setting up the sending domain, authentication and templates is part of the work, not an extra.