Google Ads

Google Ads for Sialkot manufacturers selling to private-label brands abroad

For Sialkot manufacturers we run Google Ads at product level: goalkeeper gloves, match footballs, team uniforms, boxing gear, surgical scissors and forceps, each with its own campaign and page. The targets are brand owners and distributors abroad searching for a manufacturer to make under their label. Ad spend goes from your card to Google; we build and manage the campaigns.

On the Pro package, PKR 70,000+ per month. Ad spend is separate and paid straight to the platform.

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Why it fits

Why google ads matters for Sialkot

Sialkot's buyers are increasingly small and mid-sized brands, a new sportswear label in Europe or a clinic supplier in the Gulf, who start by typing 'custom goalkeeper gloves manufacturer' or 'private label surgical instruments' into Google. They rarely attend trade fairs and have no agent in Pakistan. A Sialkot unit with a clear product page and a campaign for that exact query can win the enquiry before an overseas sourcing platform does. Because products are specific, broad campaigns waste money; tight product-by-product campaigns are what work here.

The work

What we run for Sialkot

Split campaigns by product line, such as gloves, footballs, apparel, martial-arts gear or instrument category, each with its own keywords and page.
Target 'manufacturer', 'OEM', 'private label' and 'custom' searches, and exclude retail shoppers looking for a single item.
Point each ad to a page with real photos from your unit, MOQs, customisation options and the certifications you hold.
Track form fills, WhatsApp clicks and email enquiries by country and product, and cut what does not convert.
Raise budgets around the trade fairs you exhibit at, when buyers in that sector are actively sourcing.

Examples

Where we would start

Illustrative starting points, not results. The audit decides the real first move.

Sample buyer search phrases

'custom goalkeeper gloves manufacturer', 'private label football supplier', 'OEM boxing gloves Pakistan', 'surgical scissors manufacturer', 'team uniform manufacturer low MOQ', 'Sialkot gloves factory'.

An ad we would test

'Goalkeeper gloves made to your design in Sialkot. Low MOQs, samples before bulk. Send your spec.' Click goes to the gloves page, not the homepage.

Do Google Ads work for Sialkot manufacturers?

They do when campaigns are product-specific and aimed at brands looking for a manufacturer. Sialkot units making gloves, footballs, apparel or surgical instruments can reach private-label buyers searching for exactly that. Broad 'sports goods' campaigns waste money; product pages, low-MOQ messaging and fast replies win enquiries.

Should a Sialkot exporter use Google Ads or sourcing platforms?

Often both, for different buyers. Sourcing platforms bring many price-driven enquiries; Google Ads reach brands searching for a direct manufacturer and landing on your own site. For Sialkot units with a good website, Ads build buyers who know your name rather than a platform listing among hundreds.

Pitfalls

Common mistakes with google ads

One campaign for 'sports goods' that mixes gloves, balls and uniforms, so nothing is relevant enough to convert.
Claiming certifications on ads or pages that the unit does not actually hold.
Answering enquiries days later, by which time the buyer has sampled from someone else.

The city

How we work with businesses in Sialkot

Sialkot work is done remotely from Islamabad. We start with a video call to walk through your product range and the markets you sell into, then work through WhatsApp and a shared Drive folder. Your staff film the production floor, stitching, polishing or packing on a phone, or you hire a local videographer for a full factory film; we edit, write, build and run the campaigns.

Markets we know there

Paris Road · Kashmir Road · Saddar Bazaar · Defence Road

Content languages

English for export buyers, Punjabi and Urdu for local customers

Price

What does google ads for sialkot cost?

Google Ads management sits inside the Pro package; ad spend is separate and paid to Google from your own account, and a new landing page is quoted on its own if you need one.

Pro

PKR 70,000+per month

A serious personal brand or business running 2-3 platforms properly.

2-3 platforms managed together
Near-unlimited editing (fair use)
Paid ads managed (ad spend separate)
Full content calendar, planned a month ahead
Consultancy call every two weeks
Weekly report plus a live dashboard

Month to month. Cancel any time.
Ad spend is separate and paid straight to the platform. We never mark it up.
No setup fee, no hidden charges.
Prices are in PKR and include everything listed.

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Questions about google ads for sialkot

These are the questions we get on WhatsApp every week, answered the way we would answer them there.

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Which countries should a Sialkot exporter target?

Start where you already ship and can handle duties and compliance, then add markets one by one. Each country gets its own campaign so bids, budgets and ad hours fit local buyers. We report enquiries by country so you can see which market pays back.

Is ad spend part of the package?

No. Pro covers campaign strategy, setup, creative and weekly optimisation. The ad spend goes from your card directly to Google, so you own the account and its data even if we stop working together.