An ad angle for overseas buyers
'Ghar banane ka plan, wapas aa kar?' Video of a plot near Fateh Jang filmed in daylight, the dealer explaining the documents in one sentence, and a form asking which country the viewer lives in.
Facebook & Instagram Ads
We run Meta ads for Fateh Jang property dealers, farmhouse sellers and builders, aimed at buyers in Islamabad, Rawalpindi and Pakistanis abroad. Ads use walkthrough video of the real site, state the location plainly, and send enquiries to WhatsApp or a lead form with qualifying questions. Ad spend is paid to Meta directly, separate from our fee.
On the Pro package, PKR 70,000+ per month. Ad spend is separate and paid straight to the platform.
Why it fits
Most buyers of Fateh Jang land are not searching for it yet. They are an Islamabad family toying with a farmhouse, or a Gulf worker planning to build back home. Meta ads find them by location and interest, and video does the explaining before the first call. The trust problem is real: property advertising in Pakistan is full of exaggeration, and people scroll past anything that smells of it. Ads showing the actual access road, the plot and a dealer speaking plainly stand out precisely because they are ordinary.
The work
Examples
Illustrative starting points, not results. The audit decides the real first move.
An ad angle for overseas buyers
'Ghar banane ka plan, wapas aa kar?' Video of a plot near Fateh Jang filmed in daylight, the dealer explaining the documents in one sentence, and a form asking which country the viewer lives in.
Lead form questions
Which country are you in? What size are you considering? When do you plan to buy: within three months, this year or later? Best time for a WhatsApp call in your time zone?
They work for starting conversations with serious buyers, especially families in Islamabad and Pakistanis abroad. Honest video, a clearly stated location and lead forms with qualifying questions filter for intent. The sale itself still depends on quick replies, documentation and site visits, which stay with the dealer.
Target countries with large Pakistani communities, such as the Gulf states and the UK, with a separate ad set for each. Make content that answers distance questions: documents, who represents the buyer locally, and how payments work. Then reply in their time zone, not only in Fateh Jang office hours.
Pitfalls
The city
Fateh Jang is close enough to Islamabad that site visits are easy, and for property that matters: we film plots, road access and landmarks ourselves. The first meeting is in person. After that we work over WhatsApp and a shared Drive folder, and come back when there is a new site, a new project phase or new vehicles to film.
Markets we know there
Fateh Jang main bazaar · Fateh Jang Road · Islamabad International Airport area · Tarnol
Content languages
Urdu and Roman Urdu for local buyers, English for overseas and Islamabad property buyers
Price
Meta ads are managed within the Pro package with creatives included; the ad budget is separate and charged by Meta to your card, and website-side Conversions API work on unusual platforms is quoted after a look.
Pro
PKR 70,000+per month
A serious personal brand or business running 2-3 platforms properly.
These are the questions we get on WhatsApp every week, answered the way we would answer them there.
WhatsApp usYes, if it genuinely is and the distance is stated honestly. Being close to Islamabad International Airport is a real selling point for Fateh Jang land; exaggerating it is the fastest way to lose a buyer at the site visit.
Our work is the ads, video and landing pages. We can prepare listing text and video for portals, but posting to and managing portal accounts stays with the dealer.
Related
Next step
Tell us your business and where you trade. We reply on WhatsApp with the first thing we would change, usually under 2 hours in working hours.
WhatsApp us