When should a school in Islamabad start running admission ads?

School choice is a family decision made over time. Parents ask relatives, check Facebook groups for their sector, visit campuses, compare fee structures and transport routes, and decide. If your ads appear only in the final week, you meet parents who have already shortlisted others. The better pattern is to appear while they are still forming the list, and to stay present until they decide.

A workable sequence looks like this. In the weeks before admissions open, run video and image ads that show the campus, the teachers and daily school life, aimed at parents in the sectors and housing societies you draw from, such as E-11, G-13 and Bahria Town. Build remarketing audiences of everyone who watched or engaged. When admissions open, switch to lead forms or WhatsApp ads asking for the child's grade and area, aimed first at the remarketing audience and then more broadly.

Watch the calendar around you. Eid, Ramadan, school holidays and exam periods all change when parents are online and when they are willing to visit. Avoid launching the main push in a week when families are travelling. Make sure someone is available to answer calls and messages on weekends, because that is when many working parents follow up.

Finally, stop when you are full. It sounds obvious, but campaigns left running after seats are taken waste money and frustrate parents. Keep a waiting-list form for late enquiries if that is useful to you. And keep claims in ads accurate: board results, facilities and transport should all match what parents will see on a campus visit.