What makes a video work as an ad rather than an ordinary post?

Followers give your organic posts some patience; people seeing an ad give it almost none. The opening has to make sense instantly, with the product, the problem or the place in frame from the first moment, and text on screen saying why it matters. A slow logo animation at the start is the most common way to lose a viewer. Show who you are early, but through the shop or the product rather than a title card.

Most ads are watched without sound, so burned-in captions in the language your customers read are essential, and the story should still make sense on mute. Film in vertical for Reels, Stories and TikTok, and plan a square or horizontal version if the ad will also run in feeds or on YouTube. Keep one offer per video; a restaurant in F-6 should not advertise its breakfast, its catering and its new branch in the same thirty seconds.

Make several versions and let the results decide. Different openings, a different first line of text or a different person speaking can change how an ad performs, so we cut variations from the same footage for testing. Be careful with claims: health, finance and property ads face extra platform rules, and anything you promise must be true. Production and editing are our work; the budget to show the ad is ad spend, paid directly to Meta, Google or TikTok and always separate.