How do I track leads from my landing page in Meta and Google Ads?

Ad platforms learn from what you tell them. If the only signal Meta receives is a page view, it will happily find people who click and leave. Once it receives a lead event each time a visitor taps the WhatsApp button or submits the form, it can look for people who behave like your real enquirers. Google Ads works the same way with conversion actions. So the job is to define a small set of actions that matter, fire an event for each, and make sure both platforms receive them reliably.

In practice that means a tag manager or direct code on the page, a Meta pixel with standard events such as Lead or Contact, and a Google Ads conversion action for the same moments. Because browsers and ad blockers increasingly drop pixel data, Meta's Conversions API sends the event from the server as well, with deduplication so it is not counted twice. Analytics should record the same events, so you can compare platforms against one neutral source. Call taps and WhatsApp taps measure intent, not a closed sale, which is worth remembering when you read the numbers.

Test before the money starts. Use Meta's Events Manager test tool and Google's tag assistant, tap every button on a real phone, and confirm each event arrives once. Then decide which event the campaign optimises for. Later, you can import offline results, such as which enquiries became bookings, so the platforms learn from sales rather than taps. We set up this tracking on landing pages we build under the Business bundle, and if another team runs your ads, we hand them the details so their reports stay accurate. Ad spend is separate.