How do I write product descriptions for an online store in Pakistan?

Online buyers cannot touch the product, so the description has to do what a shopkeeper in a Rawalpindi market would. For a lawn suit, that means fabric, whether it is stitched, the length of each piece and how the colour looks in daylight. For a kitchen gadget, it means dimensions, power rating, what comes in the box and the warranty. Start with the one line that tells someone whether this is the right product for them, then give the details in short, scannable points.

Use the vocabulary customers use. Pakistani shoppers often search with a mix of English and Roman Urdu, such as 'unstitched lawn 3 piece' or 'chai ka cup set', and those phrases belong in the title and description where they fit naturally. Do not paste the manufacturer's text, because the same words appear on dozens of other stores and marketplaces and give search engines no reason to prefer your page. Write each description fresh, even if the product is common.

Accuracy protects your margin. Every exaggerated claim, flattering photo filter or missing detail about size turns into a cancelled cash-on-delivery order or a return you pay for twice. State delivery areas, timings and the returns policy plainly, and make sure your Daraz listing and your own website say the same thing. We write product copy in batches for stores in the twin cities, with large catalogues quoted after the free audit.