How do I set up abandoned cart emails on Shopify or WooCommerce?

Shopify has an abandoned checkout notification built in. In the admin you can switch it on, choose who receives it and when, and edit the template. It only reaches customers who entered an email or phone at the first step of checkout, so make sure your checkout asks for contact details first. If you use Shopify Email, Klaviyo or another connected platform, its cart or checkout flow gives you more control over timing, multiple reminders and product images, but turn off the built-in one so customers do not get two.

WooCommerce does not recover carts on its own. You add it through a plugin dedicated to cart recovery or through the WooCommerce integration of your email platform, which tracks the cart once the customer types an email address. Many themes only save the email when the order is placed, so check that your checkout captures it as soon as the field is filled, and that your privacy notice mentions it.

Keep the sequence simple. A first email a few hours after abandonment with the items, prices and a single button back to the cart. Optionally a second email the next day answering the doubts that stop Pakistani buyers, such as whether cash on delivery is available, how long delivery to Islamabad or Karachi takes and how returns work. Add a WhatsApp link for questions, because many people would rather ask than read.

Before trusting it, test the whole path with your own email: add an item, start checkout, leave, and check that the email arrives, renders on a phone, and that the link restores the cart. Then watch recovered orders in your platform's report for a month before adding discounts or more emails.