How do I sell on Facebook Marketplace as a business in Pakistan?

Marketplace is where many people in the twin cities browse for things they will collect or have delivered locally. Listings are shown by distance and relevance, so a sofa listed from Rawalpindi tends to appear to people nearby. Businesses can list from a personal profile, and depending on the category and Meta's current tools, from a page or a shop. Read Marketplace's commerce policies before you start, because some categories, such as medicines, animals and certain services, are not allowed, and repeated breaches can get your listings or profile restricted.

Good listings are plain and specific. Use your own photos in daylight, from several angles, including any defects; buyers in Pakistan have learned to distrust catalogue images. The title should say what it is and something useful — "Sheesham wood 5-seater sofa, new, Satellite Town" — not a list of keywords. Put the size, material, condition, delivery options and whether the price is fixed in the description. If you sell many similar items, list them individually rather than one listing with twenty photos of different stock, so each item can be found and marked sold.

The sale happens in the replies. Marketplace generates a lot of "Is this available?" messages, many from casual browsers. Saved replies that answer availability, price, location and delivery in one message save hours, and moving serious buyers to WhatsApp for photos and directions is normal. Renew or relist items that sit too long, mark sold items quickly so people do not keep asking, and never take advance payment from an unknown buyer in a way that can be reversed. On our Facebook plans we keep listings fresh and tidy; answering the messages every day is part of the Growth package.