Answered · How to
How do I write a script for a TikTok ad?
Write it in three beats: a hook that stops the scroll in the first second or two, a quick proof or demonstration, and one clear next step. Keep it spoken, short and in the language your Islamabad or Rawalpindi buyers use. Write several different hooks for the same middle, because the hook decides most of the result.
The longer answer
A TikTok ad is not a television commercial cut short. It works best when it feels like any other video on the For You page, with a real person talking to the camera and on-screen text. The script should read like something a shopkeeper would say to a friend, not like brochure copy. If it sounds odd when you say it out loud, rewrite it.
Beat one is the hook, and it carries the most weight. It can be a question ('Islamabad mein sab se acha chapli kebab kahan milta hai?'), a surprising visual such as cheese being pulled, a direct statement of the problem ('Your AC is making that noise again?'), or a result shown before it is explained. Beat two is proof: show the thing working, the food being made, the before and after of a cleaning job where that is allowed, a customer's message read out. Beat three is the action: where you are, how to order, what to tap.
Write three to five hooks for each middle section and film them all at once. Then run them as separate ads and let the numbers say which opening works. This is much cheaper than shooting several full videos, and it is how most of the learning happens. A strong middle with a weak hook never gets seen.
Practical details matter. Put key words on screen, because many people watch muted. Keep text away from the bottom and right edges where TikTok's buttons sit. Avoid claims you cannot prove. And keep a running file of every hook you tried with a note on how it did, so next month's script starts from evidence.
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