How do I design a sale or discount post that people actually read?

A sale post has a simple order of reading: the offer, the product, the deadline, the action. The offer should be the biggest thing on the image. The product should be a real photo of what is on sale, not a generic stock picture. The deadline should be a date, not 'limited time'. The action should be one thing, whether that is a WhatsApp number, a link in bio or the shop location. If a reader cannot repeat the offer after a glance, it is too complicated.

The common mistakes are predictable. Five different offers crammed onto one image. Small text over a busy photo. A logo larger than the discount. Colours that have nothing to do with the shop's usual look, so followers do not recognise it as yours. Fake urgency such as a countdown that resets every week, which regular customers notice and stop believing. Each of these makes the post easier to scroll past.

Make a vertical version as well as the feed post, because the same offer usually also goes on stories and WhatsApp status, where a 9:16 layout fills the screen. Put the full terms in the caption and in your WhatsApp quick reply, so staff give the same answer every time. Be accurate: if the discount only applies to some sizes or branches, say so on the image. We design offer posts as a reusable template set, so a weekend sale in Saddar does not need starting from nothing.