How much does a technical SEO audit cost?

Site size drives most of the effort. A small business site with a handful of service pages can be crawled and reviewed quickly, and the findings usually fit on one page. An online store or portal with thousands of URLs, filters, variants and old redirects takes far longer to crawl, sort and understand, and the problems are more tangled. The platform matters too: a standard WordPress or Shopify setup is familiar territory, while a custom-built site from a software house that has since closed may need time just to understand how pages are generated.

The biggest difference between quotes is usually what you receive at the end. Some audits are a long export from a crawling tool with hundreds of warnings, many of them trivial. Others are a prioritised list explaining which problems actually block rankings and what to do about each. The most useful version includes the fixes themselves, made in the site's code and confirmed in Search Console. If your audit only lists problems, you will need to pay a developer separately to act on it, and that second cost is often larger than the first.

Ask a few direct questions before agreeing. Will you get access to the raw crawl data or only a summary? Are fixes included, and on which platforms? Who makes changes to the live site, and is there a backup first? What happens if a fix causes a problem? Our technical SEO work is included in the Business bundle for sites we build and host; for an existing site, especially a large or custom one, the free WhatsApp audit tells us enough to quote the work properly, and that quote covers fixing rather than just reporting. The bundle's price is shown on this page.