Does commenting on other people's LinkedIn posts help my own profile?

Every comment on LinkedIn carries your headline with it. When you add something useful under a post by a well-followed industry figure, a client or a prospective partner, everyone who reads the comments sees who you are and what you do. Some will click through to your profile. This is especially valuable when you are starting out and your own posts reach few people; you are borrowing the audience of someone who already has one, in a way that adds to their conversation rather than taking from it.

The quality of the comment is everything. "Great post" and "Very insightful" do nothing. A good comment adds a perspective, a short example from your experience, a respectful disagreement or a useful question. Two or three sentences is usually plenty. Comment early on posts by people whose audience you want to reach, and reply when they respond, since that extends the thread. Avoid pitching your services in someone else's comments; it is noticed and resented.

Choose whose posts you engage with deliberately. Make a short list of people whose audiences overlap with your buyers: clients, potential clients, journalists covering your field, leaders in your industry in Pakistan and abroad, and peers who are respected. Check their posts a few times a week. Over time some of them will recognise you and engage with your posts in return. In our LinkedIn work we draft comments for the posts of peers and prospects you want to stay visible to; you read them, adjust the wording, and post them yourself.