A food hook
'PWD double road ka sab se bara zinger? Let us measure it.' A ruler, the burger, a customer's reaction, then the walk from the main gate.
TikTok marketing
We plan TikToks for the fast-food outlets, bakeries and mobile shops on PWD's main double road: value-for-money food clips, fresh-bake moments, accessory deals and repair demos. Filmed on your phone from our shot lists, edited with Roman Urdu captions, and posted when commuters from the Expressway societies are heading home hungry.
On the Starter package, PKR 15,000 per month. Ad spend, if you run ads, is separate.
Why it fits
PWD's customers are young, budget-minded and on TikTok: students, young couples and commuters coming back along the Expressway in the evening. They decide on dinner and small purchases quickly, often from a short video watched in traffic. The double road's shops sit close together and look alike, so a familiar face and honest value clips make one stand out. TikTok also reaches neighbouring Korang Town, Pakistan Town and Media Town, which share the same commuting crowd.
The work
Examples
Illustrative starting points, not results. The audit decides the real first move.
A food hook
'PWD double road ka sab se bara zinger? Let us measure it.' A ruler, the burger, a customer's reaction, then the walk from the main gate.
A phone shop idea
'Three accessories every new phone needs, all from one shop on PWD double road.' Quick close-ups with price bands on screen.
Yes, for food, bakeries and phone accessories. PWD's young, budget-minded residents and commuters watch short videos and act on them, especially in the evening. Honest value clips, a familiar face and clear directions along the double road help a small shop stand out among near-identical neighbours.
Late afternoon and evening, when commuters are heading home along the Expressway and deciding on dinner or errands. Weekend mornings suit bakeries. We schedule posts around these windows and then adjust according to when TikTok's analytics show your own viewers are most active.
Pitfalls
The area
PWD sits just off the Islamabad Expressway and is one of the cheapest addresses that still carries an Islamabad postcode. Its double road is lined with banks, bakeries, clinics, phone shops and tuition centres, serving renting young families, students and people who commute into both cities every morning.
Markets and clusters
PWD main double road · Block A and Block B shops · Expressway service road shops
Landmarks people search by
PWD main gate on Islamabad Expressway · Korang Town · Pakistan Town · Media Town
Price
The Starter package covers short edits, daily posting and profile set-up with TikTok as your one platform; more videos or a second platform moves you to Growth or Pro.
Starter
PKR 15,000per month
A creator or small shop that has stopped posting and needs someone to keep it moving.
These are the questions we get on WhatsApp every week, answered the way we would answer them there.
WhatsApp usNo. A recent phone, a cheap tripod and good light are enough. We send shot lists and tips, your staff film, and we handle the editing and captions.
Yes. TikTok shows videos to nearby viewers, which includes Korang Town, Pakistan Town, Media Town and the other Expressway societies. Mentioning delivery coverage or easy access helps turn those viewers into customers.
Related
Next step
Tell us your business and where you trade. We reply on WhatsApp with the first thing we would change, usually under 2 hours in working hours.
WhatsApp us