LinkedIn personal branding
We would write two LinkedIn posts a week from your own profile, aimed at the HR managers, founders and team leads in Blue Area and the I-9 offices who buy employee wellbeing sessions. Topics come from a monthly call with you: burnout, workplace conflict, returning after leave. You approve every post; nothing names a client.
On the Growth package, PKR 35,000 per month. Ad spend, if you run ads, is separate.
Why it fits
Individual clients find a therapist on Instagram; organisations find one on LinkedIn. Corporate workshops, staff counselling arrangements and university talks are booked by people who check your profile before they email, and they want a professional who writes clearly about work. LinkedIn also gives a psychologist something rare: a place to discuss mental health where the audience is named and the stigma is lower, because the subject is framed as performance and wellbeing. A steady, thoughtful presence there can open a second income line beside one-to-one sessions.
The work
Examples
Illustrative starting points, not results. The audit decides the real first move.
A post opening we would test
'An employee told her manager she was tired. The manager suggested a holiday. Here is what burnout actually looks like, and why a holiday rarely fixes it.' Then four signs, one thing a manager can say, and no client details.
Who we would write for
HR business partners at telecoms and banks in Blue Area, software-house founders around I-9 and I-10, university counselling heads, and NGO programme managers in F-6 who commission staff care sessions.
It is worth it if you want organisational work: workshops, staff counselling arrangements and university talks. Those buyers sit in Blue Area offices, F-sector NGOs and the I-9 software houses, and they look at LinkedIn first. For individual sessions alone, Instagram and YouTube usually matter more, so LinkedIn suits a practice ready to sell to teams.
Post about work: burnout, conflict between colleagues, returning after maternity leave, the strain of a restructuring. Keep to one idea per post in plain English with a practical takeaway for managers. Clinical detail stays general and no client is ever described, because corporate circles in Rawalpindi and Islamabad are small enough for details to be recognised.
Pitfalls
Price
The Growth package covers ghost-written posts for one personal profile, the monthly strategy call and comment replies; a second person's profile, such as a co-founder's, is quoted separately.
Growth
PKR 35,000per month
A YouTube channel or business page that is posting but not growing.
These are the questions we get on WhatsApp every week, answered the way we would answer them there.
WhatsApp usThey should, because each one starts from something you said on our monthly call. We keep your phrasing, your examples and your level of formality, and you edit or reject any draft. If a post would not survive a colleague asking you about it in person, it does not go out.
We can maintain a company page, but people hire people for this kind of work. A workshop is booked because an HR manager trusts the psychologist delivering it, so the personal profile carries the weight and the clinic page simply confirms the practice exists.
Related
Next step
Tell us your business and where you trade. We reply on WhatsApp with the first thing we would change, usually under 2 hours in working hours.
WhatsApp us
