LinkedIn personal branding
We take the partner or founder of a Blue Area firm and make their LinkedIn read like the adviser a bank, a development project or an overseas client expects to hire. That means a rewritten profile, two or three posts a week drafted from your real work, and steady commenting on the people who send you referrals.
On the Growth package, PKR 35,000 per month. Ad spend, if you run ads, is separate.
Why it fits
Blue Area sells advice, and advice is bought from a person. A procurement officer at a telecom head office or a returning expat choosing a tax adviser looks up the name on the business card before the firm. Most chambers and consultancies along Jinnah Avenue still show a partner profile with a passport photo and a job title from years ago. The partners who post — explaining a budget change, a visa rule, a contract clause — become the name people forward when a colleague asks who to call.
The work
Examples
Illustrative starting points, not results. The audit decides the real first move.
A post opening we might draft
'A client came up to our eleventh-floor office with a notice he had ignored for a year. Here is what we did in the first hour.' Then three practical steps, no client names, and an invitation to ask questions in the comments.
A headline rewrite
Before: 'Partner at XYZ Associates'. After: 'Corporate and tax advisory for Islamabad startups and overseas Pakistanis | SECP filings, FBR notices, company setup | Blue Area'.
Yes, if your clients are companies, NGOs, embassies or overseas Pakistanis, because those buyers check LinkedIn before calling. If your work is mostly individual walk-in returns, a Google listing will do more. Most Blue Area firms sit between the two, so we usually pair one partner profile with the office's Maps listing.
The partner, almost always. A company page on LinkedIn mostly reaches people who already follow it, while a person's post travels through their network's reactions. For a Blue Area firm we keep the company page tidy and current, but put the weekly effort into one or two named people whose judgement clients are paying for.
Pitfalls
The area
Islamabad's central business district: a long strip of office towers along Jinnah Avenue, sitting between the F and G sectors. Banks, telecom head offices, law chambers, travel agents and consultancies are stacked floor on floor, with ground-floor cafés feeding the lunch rush. Almost nobody lives here, and by nine at night it is empty.
Markets and clusters
Jinnah Avenue office strip · Kulsum Plaza · Beverly Centre · ISE Towers · Nazimuddin Road plazas
Landmarks people search by
Jinnah Avenue · Ufone Tower · Saudi Pak Tower · State Life Building · ISE Towers
Price
The Growth package covers ghost-written posts for one personal profile, the monthly strategy call and comment replies; a second person's profile, such as a co-founder's, is quoted separately.
Growth
PKR 35,000per month
A YouTube channel or business page that is posting but not growing.
These are the questions we get on WhatsApp every week, answered the way we would answer them there.
WhatsApp usWe draft, you approve. Each week we take a voice note or a short call from you, turn it into posts, and send them on WhatsApp for a yes or an edit. Nothing goes out under your name that you have not read first.
No. Automated outreach from a partner's account looks like spam and risks a restriction from LinkedIn. We find and list the right people; you or your staff send the personal note, which is what gets a reply in a city as small as Islamabad.
Related
Next step
Tell us your business and where you trade. We reply on WhatsApp with the first thing we would change, usually under 2 hours in working hours.
WhatsApp us
