A Reel hook
Close-up of a hand-embroidered dupatta unfolding, then a pull-back to the full outfit on a mannequin. Text on screen: 'Barat ke liye, Gujar Khan mein.' End card with the shop's WhatsApp number.
Instagram marketing
We run Instagram for Gujar Khan shops whose stock photographs well: bridal and party wear, jewellery, fabric and shoes. We shoot Reels and carousels of real pieces in the shop, worn where you have a model, write captions in Urdu and English, and keep posting through the wedding season so young buyers and relatives abroad see new arrivals first.
On the Starter package, PKR 15,000 per month. Ad spend, if you run ads, is separate.
Why it fits
Wedding shopping in Gujar Khan is a family decision, but the first look increasingly happens on Instagram, often by a younger sister or a cousin in Dubai or Britain who forwards Reels to everyone else. Bridal wear and jewellery suit the platform because detail sells them: embroidery, stones, the way a dupatta falls. A shop with a good grid joins the shortlist before the family drives in. Facebook still reaches the parents; Instagram reaches the person who usually starts the conversation.
The work
Examples
Illustrative starting points, not results. The audit decides the real first move.
A Reel hook
Close-up of a hand-embroidered dupatta unfolding, then a pull-back to the full outfit on a mannequin. Text on screen: 'Barat ke liye, Gujar Khan mein.' End card with the shop's WhatsApp number.
A caption for relatives abroad
Ordering for a sister's wedding from Dubai or Birmingham? Send her size and colour on WhatsApp. We will video-call from the shop, show you the pieces and arrange collection by your family here.
Yes, for reaching younger buyers and relatives abroad who start wedding shopping on their phones. Embroidery and fabric show well in Reels, and a strong grid puts your shop on the shortlist before the family travels. Keep Facebook running too, because parents in Gujar Khan and nearby villages still mostly look there.
Under steady, soft light against a plain background, with close-ups for detail and a worn shot for scale. Avoid mixed shop lighting, which turns gold an odd yellow-green. We shoot this way during visits to Gujar Khan and leave your staff a simple setup to repeat between visits.
Pitfalls
The city
Gujar Khan is a straightforward drive down the GT Road, so we meet in person and come back for shoots before the wedding season and Eid. Between visits you send new stock and updates on WhatsApp, we keep every photo and video in a shared Drive folder, and the monthly report counts calls and messages, not only likes.
Markets we know there
GT Road · Gujar Khan main bazaar · Mandra · Daultala · Kallar Syedan
Content languages
Urdu and Roman Urdu, with Punjabi in videos where it sounds natural
Price
The Starter package covers the Reels, graphics, daily posting and profile work on Instagram alone; replying to comments and DMs starts at Growth.
Starter
PKR 15,000per month
A creator or small shop that has stopped posting and needs someone to keep it moving.
These are the questions we get on WhatsApp every week, answered the way we would answer them there.
WhatsApp usWe route serious Instagram enquiries to your WhatsApp, where you confirm the piece, the advance and the collection. Taking payment inside Instagram is not practical for most Gujar Khan shops.
It helps but is not essential. Mannequins, flat-lays and close-ups work well. If someone models, get written permission to post, particularly for women in the family who may not want their photos shared widely.
Related
Next step
Tell us your business and where you trade. We reply on WhatsApp with the first thing we would change, usually under 2 hours in working hours.
WhatsApp us