A drop-day Story
'Friday drop tonight: twenty-five winter jackets, sizes S to XL, all checked and washed. First DM gets it. Pickup from our G-9 shop or delivery across Islamabad and Rawalpindi.'
Instagram marketing
We run Instagram for G-9's thrift stores and jewellery shops, where stock is one of a kind or changes every week. Scheduled drop days, try-on Reels, clear size and condition notes, DM reservations with a hold time, and a grid that makes a small shop in a busy market look worth a special trip.
On the Starter package, PKR 15,000 per month. Ad spend, if you run ads, is separate.
Why it fits
Thrift has become a young Pakistani habit, and Instagram is where it sells: weekly drops, first-come DMs, sizes and flaws stated honestly. G-9's thrift stores have a ready crowd of students and young professionals but rarely an online routine to match. Jewellers in Karachi Company have a similar need, since buyers want to see a set worn before travelling, especially for weddings. In both cases Instagram turns a one-off pass through the Markaz into a regular visit.
The work
Examples
Illustrative starting points, not results. The audit decides the real first move.
A drop-day Story
'Friday drop tonight: twenty-five winter jackets, sizes S to XL, all checked and washed. First DM gets it. Pickup from our G-9 shop or delivery across Islamabad and Rawalpindi.'
A jewellery Reel hook
'Mehndi se walima tak — one set, three looks.' A model wears the same artificial set three ways, ending on the shop board in Karachi Company.
Through regular drops: new stock posted at a set time, sizes and flaws stated plainly, first message wins, with payment and pickup arranged on WhatsApp. A G-9 thrift store that keeps a steady weekly rhythm builds a following that turns up in person as well as buying online.
Yes for artificial and bridal jewellery, where buyers want to see sets worn before they travel. Try-on Reels and wedding-season posts bring families to the shop with a screenshot in hand. For gold sold by weight at the day's rate, Instagram builds trust more than it closes sales.
Pitfalls
The area
G-9 Markaz is Karachi Company, the market ordinary Islamabad actually shops in. Wedding-season cloth, shoes, luggage, mobile repair, cheap electronics and a hundred tailors, spread over blocks that stay busy until late. The residential side is older middle-class housing and government flats, so footfall never depends on visitors.
Markets and clusters
Karachi Company (G-9 Markaz) · Cloth and tailoring blocks · Mobile phone and repair arcades
Landmarks people search by
Karachi Company · G-9 Markaz · Peshawar Mor Interchange · Ibn-e-Sina Road
Price
The Starter package covers the Reels, graphics, daily posting and profile work on Instagram alone; replying to comments and DMs starts at Growth.
Starter
PKR 15,000per month
A creator or small shop that has stopped posting and needs someone to keep it moving.
These are the questions we get on WhatsApp every week, answered the way we would answer them there.
WhatsApp usUsually, yes, across Islamabad and Rawalpindi by courier or rider, with payment by JazzCash, Easypaisa or cash on delivery. We set up the quick replies and order labels; the delivery itself is arranged by your shop.
Set a hold window of a day or two and state it in every post and DM. After that the piece goes to the next person in the queue. A small advance by JazzCash on pricier items also filters out casual reservations.
Related
Next step
Tell us your business and where you trade. We reply on WhatsApp with the first thing we would change, usually under 2 hours in working hours.
WhatsApp us