A campus film outline
Morning assembly; a class in progress; science lab; library; sports ground; hostel room and dining hall; the principal on what parents should expect; closing shot of the campus with the admissions contact.
Video production
We shoot two kinds of video in Abbottabad: campus films for schools, colleges and academies that parents watch before applying, and room, food and view films for hotels and guest houses in the city and the Galiyat. Shoots happen on our visits up the Hazara Motorway, and each is edited into a main film plus short clips for social media.
On the Growth package, PKR 35,000 per month. Ad spend, if you run ads, is separate.
Why it fits
Both of Abbottabad's big trades sell something a customer cannot easily see in advance. A parent in Mansehra or Gilgit cannot walk round a hostel before sending a child; a family in Lahore cannot inspect a Nathia Gali room before driving up. Video closes that gap better than photos, because it shows space, light and atmosphere honestly. Mountain weather makes timing important: a campus film needs a clear term-time day, and a guest house film needs the season's best light.
The work
Examples
Illustrative starting points, not results. The audit decides the real first move.
A campus film outline
Morning assembly; a class in progress; science lab; library; sports ground; hostel room and dining hall; the principal on what parents should expect; closing shot of the campus with the admissions contact.
A guest house clip
Sunrise over the pines from a room's balcony, then the room itself, the bathroom, breakfast arriving and the car parked outside. Caption: 'Nathia Gali, jaisa hai waisa.' WhatsApp number at the end.
Yes, particularly for schools and colleges taking boarders or students from other districts. Parents who cannot visit casually judge from what they see online, and a short, honest campus film showing classes, labs and the hostel answers questions brochures leave open. Use it on Facebook, the website and admission messages.
A short film showing the room, the view, the food and how to reach you. Visitors from Islamabad and Lahore compare guest houses on their phones, and a clip showing the actual access road and parking prevents surprises on arrival. Real footage builds more trust than drone shots of the hills.
Pitfalls
The city
Abbottabad is one of the towns we visit, a drive up the Hazara Motorway from Islamabad. We meet in person, shoot campuses, clinics, rooms and food, and schedule a return trip before the summer season and the admissions period. In between, the work runs over WhatsApp, a shared Drive folder and video calls when needed.
Markets we know there
Supply Bazaar · Fawara Chowk · Mandian · Jinnahabad · Mansehra Road · Nathia Gali
Content languages
Urdu and English, with Hindko in videos where your staff can speak it
Price
Editing the footage sits inside the Growth package; on-location shoot days in Islamabad or Rawalpindi are quoted separately, depending on location, crew and equipment.
Growth
PKR 35,000per month
A YouTube channel or business page that is posting but not growing.
These are the questions we get on WhatsApp every week, answered the way we would answer them there.
WhatsApp usYes, combined with an Abbottabad visit. Mountain weather is unpredictable, so we keep a flexible date and a fallback day rather than risk a fogged-out shoot.
Yes, and we insist on it. The school collects written consent from parents for any student shown, and we avoid close-ups of children whose families have not agreed.
Related
Next step
Tell us your business and where you trade. We reply on WhatsApp with the first thing we would change, usually under 2 hours in working hours.
WhatsApp us